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FESTIVAL OF MEDIA NEWS
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The deaf bubble
Coping with hearing loss can be extremely traumatic. Sufferers, particularly the elderly can feel cut off from the rest of the world and find it difficult to adjust. Many face issues of denial and isolation and are unsure where they can turn for help. Voluntary organisation Bekol works to help those afflicted with hearing loss and deafness in Israel, but it needed to find a way to raise awareness of the disability, promote its services and attract donations. Bekol needed to find a way to break out the bubble.
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