www.creamglobal.com
 

  www.creamglobal.com  
 
CMD has now closed, but Cream, The Innovation Exchange, is ready for you with even more searchable content and productivity tools. Following 12 months of development, Cream is a rich, information resource with an extensive library of innovative campaign case studies, daily news and analysis, in-depth reports and insight for marketing and media professionals.

Whether preparing a pitch or researching your competitors, a suite of comparative tools allows you to benchmark the quality of your ideas against these market leading examples, learn from best practice and keep up to date with the latest trends. For more information please contact info@creamglobal.com. Cream is a subscription service but you can still view some content before you subscribe. Enjoy!

 
 
ENTER CREAM NOW WWW.CREAMGLOBAL.COM

MAIN IMPROVEMENTS
2,800 international innovative marketing campaign case studies – enriched with video, the case studies include objectives of the campaign, brand/consumer insight, execution and the results, plus brand, date, region, agency and media channel
10 exclusive insight reports per year – in-depth reports on the latest marketing issues or trends, with feature-style analysis, expert opinion, stats, top tips and case studies se studies
Greatly enhanced search – search using 16 different filters including best ROI, long-term strategy, sustainability, and by brand, agency, sector or region
Virtual attendance to the Festival of Media – all the shortlisted and winning entries from the Festival of Media Awards, plus presentations and videos of speakers from the Festival itself
Daily news and analysis and How to Guides – what’s hot on innovation in media and marketing, and how to navigate the changing communications landscape




Interactivity tools – Brand tracker comparison tool, plus tools to rate, comment on and share content, tailored Cream Alerts and a My Favourites folder for easy access to key case studies

 
 
 
WHAT ARE THE BENEFITS OF THE NEW SITE?
Save time –find the best marcomms innovation in one place and research quickly and efficiently
Save money and grow business – learn from best ROI strategies, win and grow business, and eliminate costly intranet builds or expensive databases
Work smarter – benchmark competitor innovation, be inspired by other sectors and see which media investments work best across different cultures, marketing categories and for different target groups
Centralise control – share best practice and innovation with international teams and harmonise ideas across global networks
Develop talent – learn from award-winning campaigns, and other best practice examples


 
     
 
ENTER CREAM NOW WWW.CREAMGLOBAL.COM


CMD vs Cream

 
CMD
Cream
Case studies

2,000

2,800
Video show reels
X

√
Virtual attendance to the Festival of Media
X

√

Cream Insight Reports
X

√
Content channels
3

8
Search by brand
√

√
Search by agency
√

√
Search by media channel
√

√
Search by media discipline eg Augmented Reality, search, microblogging/Twitter
X

√
Search for case studies that deliver ROI
X

√
Search by campaign objective
X

√
Search by year
√

√
Search by country/region
√

√
Daily news
X

√
Analysis
X

√
How to’ Guides
X

√
Shuffle automated inspiration tool
√

√
Community tools/sharing
X

√


 
(c) 2009 C Squared Communications Ltd, 115 Southwark Bridge Road, 1st Floor, London, SE1 0AX
 C Squared Communications Ltd