RSS (latest case studies)
New feature: CMD Videos
CMD will now be adding regular video content to selected case studies. Check out our first batch of reels below to see write-ups, images and now agency videos, designed to give you an even fuller picture of the great media work that's being delivered around the world.
Coke turns its epic global ad into a movie in Spain, delivering significant sales increases.
Click here to see full case study and video
More videos:
Ariel, Turkey: Softening the landing
Bangalore Environment Trust, India: The mourning after
Ikea, Japan : Ikea opens with sample rooms
Lynx, European: Mobile Seduction
Statoil, Latvia: Washing away the competition
Death Proof, Sweden: A ride to the death
Tourism Australia, Australia: The land Down Under
Peugeot, Argentina: The car is the star
Latest Case Studies
Campaigning for better schools
A charitable organisation is calling on Americans to improve the country's education system by becoming part of an online community.
The outdoor Christmas countdown
A German energy company harnesses electricity for a simple Christmas message to all.
Time for a secret agent
Courier company 2GO built a strong affinity with its target audience by taking a role in blockbuster movie.
Most Viewed
Coke the movie
Coke turns its epic global ad into a movie in Spain, delivering significant sales increases
Art promotes Mini
Mini recreated an iconic 1970s art installation burying four Clubman models up to their bonnets in the ground.
CMD Classics
Flirty Toilet
By using a motion activated sound byte in male toilets, DUO were able to communicate the benefits of their condoms to men with sex on the brain.
Dirty Water
AquAid offers a stark reminder of how much people in developed countries take clean water for granted.
Most viewed on Venice Vision
The most viewed presentations from the Venice Festival of Media 2008
The new business models driving a new generation of media players.
In the hotseatThe bosses of the global media networks respond to the challenges facing their businesses.
Campaign of the Week
Ikea has turned to the humble cardboard box to promote its first store in New York. The box is the creative motif for the campaign – TV ads show the city being built out of cardboard – as well as appearing in six sheets.
Special pop-up rooms packed with Ikea furniture in key locations also appear to be constructed from the boxes in which the Swedish retailer sells its flat-packed furniture.
Best of CMDglobal.com
Summer 2008
Discover how to use Messenger more effectively, how to get maximum value from consumer-generated content and how to take TV integrations one step further. It's all in our latest seasonal selection of the very best in media thinking, with 50 new case studies including entries from Poland, Argentina and Australia.
Analysis & Insight
Sunsilk's new look 
The inside story behind the development of "Life Can't Wait" and Unilever's plans to develop the idea.
Trends
When online met offline
How do you make the consumer journey between online and offline a seamless experience? We explore four ways it can be done.
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