Human statues

DESCRIPTION

Canon wanted to demonstrate the image stabilizer found inside the new Canon Powershot IS 2000 camera with a suitably “stable” media platform.

While performance artists who pose as human statues are nothing new, using them as a media platform is. Their ability to stay still and cool under pressure is precisely the functionality that Canon was trying to highlight. Canon recruited a selection of such performance artists to stand on a Canon branded plinth in high traffic areas close to camera shops or in high action locations which would usually be photographed. The plinths carried the message: “The ultimate in image stabilization”. The human statues would remain perfectly still for ages, before rapidly moving to the amusement or surprise of passers by.

IMAGES