Window break

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Emirates holidays decided that if people weren’t going to on holiday, then holidays would have to come to them. A clever ambient campaign placed iconic holiday destinations outside of office worker’s windows, inspiring them to fly Emirates.

Workers making their way to and from their offices are bombarded with so many ads that it can be hard for brands to cut through the clutter. Realising this Emirates targeted high net worth individuals in their own environment, thus personalising the experience for the recipients.

To achieve its dramatic effect, giant canvas posters were attached to window cleaning units, with the simple message ‘Change Your View’ and the Emirates logo accompanying the image. The billboards were then moved slowly around buildings to give every exec a taste of holiday fever.

Some have debated whether the campaign was a fake and if it actually ever actually took place at all. Whether or not these doubts are merited, the idea generated a lot of media coverage and press column inches for Emirates

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