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FESTIVAL OF MEDIA NEWS

The Festival of Media 2009 attracted almost 600 delegates to Valencia to hear the top thinkers in the media industry discuss the challenges in the current market.



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Goodyear demystifies tyre buying

Goodyear, USA, Media Planning Group

Goodyear | USA | 2006 | Press

Educating women about the male world of tyres helped Goodyear appeal to an increasingly important market segment.

 

 

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