Interactive bus shelter

DESCRIPTION

To launch its new chocolate BL40 handset, LG is rolling out a comprehensive OOH campaign. Interactive digital bus shelters in three of the UK’s major cities are being used to demonstrate the handset’s features.

Interactive billboards are breathing new life into an old advertising form. For LG, looking to promote its touchscreen mobile phone, a digital touchscreen billboard serves as the perfect medium, allowing people to engage with the advert in the same way they would with the phone.

Promoting James Cameron’s upcoming film, Avatar, at the same time, the interactive screens allow people to navigate their way around the new phone’s features. The initial image displayed is of the Avatar’s eyes, but using motion-activated technology the billboard comes to life as the person approaches. A video of the phone’s features, including a walkthrough of the web browser, Google maps and GPS, plays, before the target gets to navigate their way around the phone’s other features themselves. A 30 second advert for the new Avatar film also plays.

The digital billboards have been rolled out in London, Edinburgh and Manchester and are being supported by a press and TV campaign.

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