CMDGlobal.com - OFF! - Thailand - Initiative - OFF! mosquito lotion overcame consumers’ product misgivings with a successful brand event that challenged people to apply the lotion then enter a cage filled with mosquitoes.

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Battling the blood-suckers

OFF! | Thailand | 2007 |

OFF! mosquito lotion overcame consumers’ product misgivings with a successful brand event that challenged people to apply the lotion then enter a cage filled with mosquitoes.

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