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All the tools you need to be inspired plus our premium selections of case studies

About this section

Media is increasingly about ideas and ideas are not something that you can produce from a spreadsheet. We’ve gathered all the tools and case studies that we think you need to be inspired in one place. In particular this is where you can find our seasonal collections of the best work from across the globe, our campaign of the week and our unique shuffle function. Simply click on the latter and we’ll offer up a random selection of case studies to get you thinking.

Also in this section you can see what others are looking at, showcases of the best executions by channel, and a few classic campaigns from pre-history – well they’ll be at least three years’ old.

 

If you aren't yet a subscriber then please check out our free content to discover the power of CMDglobal.com

Latest Case Studies

Latest Case Studies

Ad-funded reality TV contest

Ad-funded reality TV contest

Clean & Clear encourages young people to engage with the brand with an advertiser funded reality TV show.

O2 rewards customers

O2 rewards customers

O2 rewards its loyal customers with an interactive campaign that uses pioneering image-recognition technology.

Winter targets summer via mobile

Winter targets summer via mobile

Winter Olympics tourism office drums up interest during summer Games.

Cold hard cash incentive to consumers

Cold hard cash incentive to consumers

Wallets containing cash and vouchers are “dropped" across US for BK promo.

Kingfisher for a day

Kingfisher for a day

Beer brand hands ad control to the public with film-making competition.

 

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Most Viewed

 

DATABASE

2D advertising is dead, long live 3D

Super Bock | Portugal | 2008 | Media Firsts Out of Home Cinema

Super Bock beer created the world's first digital 3D advertising spot.

DATABASE

Look up and smile

Windows Vista | Australia | 2007 | Events Mobile or Internet Out of Home

Microsoft promoted its new Windows product to family oriented Australians.

DATABASE

Content breaker

Airtel | India | 2008 | Press

Airtel gets its message right into the news story through close co-operation with media owners.

DATABASE

In living colour

Koleston | Lebanon | 2007 | Out of Home Ambient

Koleston Naturals hair colorant used the sky to provide natural colour to a billboard cut-out.

DATABASE

Turf wars

Nike | China | 2006 | Events Mobile or Internet Press Ambient

Nike gets closer to young people in Beijing by drawing on old rivalries and pop culture.

Campaign of the Week

11850, Ireland

It’s a numbers game as 11850 ad goes live

This month's rugby match between Munster and New Zealand had a little extra action included as directory enquiries service 11850 broadcast Irelands first live ad.

The TV spot dominated the full 90-second ad break between the first and second half of the game, and 50% of the content was written during the early stages of the match so was entirely relevant.

Some 16% of the Irish population watched the march on TV , while the action was simulcast on www.RTE.ie and RTE Radio One, reaching tens of thousands more rugby fans.

By grabbing the spotlight across three different mediums with this one-off ad, 11850 ensured it would achieve cut-through in a cluttered market.

CMD Shuffle

CMD Shuffle

Be inspired
 

If you just want to see a few case studies to get you thinking then our CMD Shuffle is the perfect tool. Click to see a random selection of case studies. You can even click on the channel tab to see a random selection of just outdoor campaigns for example

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Media Showcase

Media Showcase

Nissan, USA, OMD

Branded Content 

Defining branded content is tricky. With so many platforms and so many channels to choose from, brands are now creating entertainment and engagement in a plethora of different ways.

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Useful links

Useful links

Global information sources
 

All the best places to go online to find out about media creativity. Agency profiles, market-specific publications as well as a full list of our favourite blogs.

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