CMDglobal – Inspiration - tools and examples to inspire and boost creative media thinking,

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FESTIVAL OF MEDIA NEWS

The Festival of Media 2009 attracted almost 600 delegates to Valencia to hear the top thinkers in the media industry discuss the challenges in the current market.

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All the tools you need to be inspired plus our premium selections of case studies

About this section

Media is increasingly about ideas and ideas are not something that you can produce from a spreadsheet. We’ve gathered all the tools and case studies that we think you need to be inspired in one place. In particular this is where you can find our seasonal collections of the best work from across the globe, our campaign of the week and our unique shuffle function. Simply click on the latter and we’ll offer up a random selection of case studies to get you thinking.

Also in this section you can see what others are looking at, showcases of the best executions by channel, and a few classic campaigns from pre-history – well they’ll be at least three years’ old.

If you aren't yet a subscriber then please check out our free content to discover the power of CMDglobal.com

Most Viewed

DATABASE

The ultimate adhesive

Fevicol | India | 2003 |

A brand of glue targets spectators at a popular daredevil performance in India.

DATABASE

Ford plants its vehicle in the right place

Ford | Canada | 2005 |

Ford plants green billboard in the heart of Toronto to promote its new hybrid the Escape. The site requires a special irrigation system and weekly tending from gardeners.

DATABASE

SunSilk sets a TV challenge for Pakistan's women

SunSilk | Pakistan | 2005 |

SunSilk 21st Century Woman was a TV show that achieved many media firsts, it started a debate about women, included the country's first SMS voting metric and included grass roots campaigns to get the public excited about the contestants.

DATABASE

ComputerTan

Skcin | UK | 2009 |

A skin cancer charity creates and elaborate hoax to encourage people to be more careful with their skin

DATABASE

Animated URL

Sixt | Germany | 2008 |

Sixt takes advantage of an un-tapped ad-space: the web browser's URL bar.

Need more inspiration?

Click to see a random selection of creative media case studies.

Green Campaigns

As the consumer becomes more aware of the harmful impact that people and corporations have on the environment, brands have responded with campaigns that show their green or sustainable credentials. CMD selects the top 10 creative media case studies from the depths of the archive that do their bit to save the planet.

Power to the people (Nedbank , South Africa) FREE
Nedbank literally gives back to the people with the world’s first solar-powered billboard.

Think about wasting water (Ariel, Germany)
Ariel appeals to the environmentally conscious, with a campaign that centres around saving water.

Start now with Toyota (Toyota, Australia)
Japanese auto giant highlighted pollution in the atmosphere to promote it's new 'green' Prius car.
Friends of the Earth goes planting (Friends of the Earth , The Netherlands)
The Dutch division of the environmental charity plants urban saplings to protest at illegal felling.

Eco- ad Campaign (Kia, UK)
KIA adopts a pavement-based eco-advert campaign to launch its range of Soul cars in the UK.

The mourning after (Bangalore Environment Trust, India)
An Indian environmental trust generated massive publicity after hiring professional mourners to publicly bewail felled trees.

Adventure Ecology causes flooding (Adventure Ecology, Global)
Adventure Ecology triggers widespread flooding across Second Life to raise awareness of climate change.
Branching out into widgets (Chevrolet, USA)
Chevrolet emphasises its green credentials with an Earth Day-focused campaign with a 'tree widget' at its hub.
Spinning Webpages (Energy Efficient, UK)
In Europe electrical goods are rated for their energy efficiency. Spinning ads on price comparison sites helped remind washing machine purchasers of the fact.

SEB promotes environmentally friendly cars (SEB, Sweden)
A series of “dirty” ads timed to coincide with the introduction of road tolls enables Swedish finance brand to promote the advantages of green driving.