Media is increasingly about ideas and ideas are not something that you can produce from a spreadsheet. We’ve gathered all the tools and case studies that we think you need to be inspired in one place. In particular this is where you can find our seasonal collections of the best work from across the globe, our campaign of the week and our unique shuffle function. Simply click on the latter and we’ll offer up a random selection of case studies to get you thinking.
Also in this section you can see what others are looking at, showcases of the best executions by channel, and a few classic campaigns from pre-history – well they’ll be at least three years’ old.
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Clean & Clear encourages young people to engage with the brand with an advertiser funded reality TV show.
O2 rewards its loyal customers with an interactive campaign that uses pioneering image-recognition technology.
Winter Olympics tourism office drums up interest during summer Games.
Wallets containing cash and vouchers are “dropped" across US for BK promo.
DATABASE
Super Bock |
Portugal
| 2008 |
DATABASE
Windows Vista |
Australia
| 2007 |
DATABASE
Airtel |
India
| 2008 |
DATABASE
Koleston |
Lebanon
| 2007 |

This month's rugby match between Munster and New Zealand had a little extra action included as directory enquiries service 11850 broadcast Irelands first live ad.
The TV spot dominated the full 90-second ad break between the first and second half of the game, and 50% of the content was written during the early stages of the match so was entirely relevant.
Some 16% of the Irish population watched the march on TV , while the action was simulcast on www.RTE.ie and RTE Radio One, reaching tens of thousands more rugby fans.
By grabbing the spotlight across three different mediums with this one-off ad, 11850 ensured it would achieve cut-through in a cluttered market.
If you just want to see a few case studies to get you thinking then our CMD Shuffle is the perfect tool. Click to see a random selection of case studies. You can even click on the channel tab to see a random selection of just outdoor campaigns for example
Defining branded content is tricky. With so many platforms and so many channels to choose from, brands are now creating entertainment and engagement in a plethora of different ways.
All the best places to go online to find out about media creativity. Agency profiles, market-specific publications as well as a full list of our favourite blogs.
01 December 2008: It’s a numbers game as 11850 ad goes live
24 November 2008: Motorcyclists get a shocking warning
17 November 2008: Japanese men wake up to Axe
10 November 2008: Mini-series drives airlines alliance
03 November 2008: James Bond: the spy who phoned me