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FESTIVAL OF MEDIA NEWS

CMDglobal.com has teamed up with AdAge to provide MediaWorks readers with an Idea of the Week case study from our extensive archive of great media thinking.
CMDglobal.com is the world's only creative media resource. See a selection of case studies below or search our database for more great media ideas.
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Super Bock beer created the world's first digital 3D advertising spot.
Johnson and Johnson release a child-proof iphone app that lets kids learn while they play.
Flavoured mineral water brand Loka took control of the evening schedule of Sweden's TV3 by integrating images from its new pear flavour into the idents.
To ensure that the best new German filmmaking talent came along to its annual Shocking Shorts film festival, crime and thriller channel 13th Street went to extreme lengths. It set about filming covert footage, making unwitting directors become the stars of their very own horror film.
Short film festivals have grown in popularity of late, partly due to the fact that shorts are cheaper to make than features and often allow for greater creativity on the part of the director. As the subject matter for participants entering Shocking Shorts is Horror or Mystery, 13th Street decided to combine the two to lure top filmmaking talent to come to the opening event.
21 up-and-coming German directors were sent an unmarked envelope in the mail containing a DVD and a note reading, ‘Play Me’. The DVD contained several minutes of secretly recorded footage showing the directors walking around their own houses. Only after the footage played did the DVD make clear it was part of a campaign for the Shocking Shorts film festival.
The campaign ran the risk of backfiring if the directors had taken the prank in the wrong way. Of the 21 directors targeted, however, 18 ended up attending the event.
Click to see a random selection of creative media case studies.
A radio station shows how exciting audio can be.
Virgin creates an app to help people get over their fear of flying.
A publishing house brings its emblem to life.
A cancer charity reminds people to check their moles