Our summer selection includes campaigns from Argentina, Poland, Ireland and Australia. Alastair Ray selects the very best of CMDglobal.com.

There are some key learnings in this selection of creative media excellence... and they come from Australia. In three great campaigns it's highlighted key lessons for all of us who work in different markets.

The first - for Tourism Australia - shows how consumer-generated content can be developed into traditional media outlets, a fact demonstrated by Dove's Canadian work, which is also featured.

Meat and Livestock Australia illustrates just how valuable commercial content can become for broadcasters. The traditional route is to engage via ad-funded programmes but this campaign used the popularity of its advertsas leverage in negotiations and delivered great value.

Finally Mitsubishi created a short film contest to promote its new Lancer and, as well as offering a great prize, it also teamed up with a credible partner to deliver standout. As the volume of consumer contests rises, credibility will become ever more important in driving participation.