CMDglobal – Cream of Venice, Wall street Journal, The Wall Street Journal Europe is delighted to sponsor the Cream of Venice 2008. For the past 25 years, as an organisation, we have pursued the concepts of excellence and originality in everything we do. We believe that what’s reported and how it’s reported has to demonstrate honesty, integrity and trust.

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FESTIVAL OF MEDIA NEWS

The Festival of Media 2009 attracted almost 600 delegates to Valencia to hear the top thinkers in the media industry discuss the challenges in the current market.

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We all need to innovate

10 April 2008

The Wall Street Journal Europe is delighted to sponsor the Cream of Venice 2008. For the past 25 years, as an organisation, we have pursued the concepts of excellence and originality in everything we do. We believe that what’s reported and how it’s reported has to demonstrate honesty, integrity and trust.

It is by demonstrably applying these core values to everything we do that has enabled us to create a loyal readership. Our readers know what we do, what we stand for and that they can trust what they read.

In the quarter-century that the Journal has been printed in Europe we have seen huge social changes and technological advances. The fall of the Berlin Wall, EU enlargement, the introduction of the single currency, the advent of the internet and worldwide web, mobile communications and mass consumption of 24/7 media.

So alongside the core values corporations espouse, the need to innovate becomes essential to survival. We believe innovation is the key to unlocking success in an increasingly competitive world. Without innovation ideas cannot become reality, companies cannot prosper and talented people within organisations cannot grow and achieve their full potential. Being able to create, adapt and innovate has become an essential part of the 21^stcentury tool-kit.

And we like accolades, too. Yes, it’s a way to gauge that the values we aspire to are also shared by our peers, but we all need a pat on the back sometimes and to know that all our hard work and effort have not gone unnoticed.

So we are proud to be the sponsors of this innovation and send our congratulations to everyone that has made it onto the shortlist – no mean feat when you consider both the quantity and quality of entries.

Making it into the Cream of Venice required a truly stand-out campaign, one that illustrated innovation in spades. This includes innovation in integration, innovation in spotting trends and innovation in materials and media. And there’s a wealth of talented people out there, who not only think innovatively, but are more than able to take an abstract thought and translate it into an actual, vital advertising campaign. Congratulations.