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DATABASE

Live ad grabs attention in rugby break

11850 | Ireland | 2008 |

Entire ad break filled with live ad from director enquiries service.

DATABASE

Hard-hitting images drum home message

Vietnam helmet war | Vietnam | 2007 |

Dramatic results after ads released carrying images of motorbike accident injuries.

DATABASE

Japan's men wake up to Axe

Axe | Japan | 2008 |

Unilever makes sure Axe is the first thing on the minds of Japan's men every morning.

DATABASE

Mini-series drives airline alliance

Star Alliance | Multi-local | 2008 |

Business-themed webisodes promotes airline network for corporate travellers.

DATABASE

James Bond: the spy who phoned me

Sony Ericsson C902 | Multi-local | 2008 |

Sony Ericsson teams up with new Bond movie for spy-themed gaming competition.

DATABASE

Levi's projects its new website

Levis 501 | European | 2008 |

Levi's representatives hit the streets of Europe for a 48-hour event.

DATABASE

Language no barrier in Hong Kong

Guinness | Hong Kong | 2008 |

Cantonese-speaking mobile phone application helps rugby fans in Hong Kong

DATABASE

Spraychel for victory

I Cant Believe Its Not Butter | USA | 2008 |

Popular animated character returns for topical ad campaign

DATABASE

Toyota sets up home

Toyota iQ | Germany | 2008 |

Johns Appartement makes a temporary home for Toyota in six German cities.

DATABASE

Jennie races around Singapore

Johnnie Walker | Singapore | 2008 |

Johnnie Walker provides a mobile guide to the Singapore Grand Prix.

DATABASE

Beer targets barbecue culture

Castle Lager | South Africa | 2008 |

Lager brand takes ownership of traditional barbecues with competitions and radio ads.

DATABASE

Wearing appropriate dress

Proper Attire | USA | 2008 |

Planned Parenthood rebrands its free condoms as a female must-have and teams up with fashion brands.

DATABASE

Spray away then fade away

Coke Zero | Spain | 2008 |

Coke Zero takes guerrilla art to a series of events using technology to produce graffiti without the downsides.

DATABASE

Intel goes live on outdoor

Intel | UK | 2008 |

Live updates on digital screens give Intel the edge over competition.

DATABASE

Share your Dutch Soul

Samsung | Netherlands | 2008 |

Samsung links Dutch revellers together by broadcasting their parties to the nation, driving sales up 58% in two weeks.

DATABASE

Puma dials up the football

Puma | European | 2008 |

Puma uses mobile to bring football fans and their friends and family together.

DATABASE

Nike edges into Olympic territory

Nike | China | 2008 |

Nike creates a basketball event boosted by the presence of US Olympic team stars.

DATABASE

Stay Smart with webisodes

Holiday Inn | USA | 2008 |

A branded entertainment website targets business travellers and would-be Holiday Inn customers across the US.

DATABASE

The horror of milkshake

Frijj | UK | 2008 |

A viral ad that encourages viewers to make their own short films is the first digital campaign for Frijj.

DATABASE

Ikea pops up in New York

Ikea | USA | 2008 |

Ikea uses its cardboard boxes as the perfect multi-media platform for the launch of its first New York store.

DATABASE

Art promotes Mini

Mini | Belgium | 2008 |

Mini recreated an iconic 1970s art installation burying four Clubman models up to their bonnets in the ground.

DATABASE

Traveller's rest

Mercure Hotels | Germany | 2007 |

Mercure Hotels surround German train stations with their purple message.

DATABASE

The code to success

Nashua Mobile | South Africa | 2007 |

Nashua Mobile appeals to the tech-savvy with QR codes from a popular newspaper.

DATABASE

Coke the movie

Coca Cola | Spain | 2007 |

Coke turns its epic global ad into a movie in Spain, delivering significant sales increases

DATABASE

Demonstrating GPS

Nokia N6110 | China | 2007 |

Nokia demonstrates the advantages of GPS via a digital initiative in China.

DATABASE

Take control of the results

Fifa 08 | Russia | 2007 |

FIFA 08 launch focuses on the giving Russians the power to change match results.

DATABASE

An hour to watch our ad

e-Go | Kuwait | 2007 |

Zain launches mobile internet device with scheduled microsite.

DATABASE

Talk to experts

Intel | Global | 2008 |

Intel lets engineers talk to its customers

DATABASE

Snap a true story

United Nations | Australia | 2008 |

Posters and press ads tell a story for the United Nations.

DATABASE

Watch and wear

Mango | Spain | 2007 |

Mango microsite shows Spain how to make the most of its new collection.

DATABASE

Traveller's rest

Mercure Hotels | Germany | 2007 |

Mercure Hotels surround German train stations with their purple message.