CMDglobal – Inspiration - tools and examples to inspire and boost creative media thinking, Cannes Special,

Welcome to another Cannes Advertising Festival. A week of glad-handing and drinking on the south coast of France for the top executives in the ad business, there is little sign of recession on the Croisette.

Media interest in what remains fundamentally, a creative focused event has continued to grow with 2,000 submissions (including multiple entries, of course) an increase of 20% on 2007.

Whether this increase highlights the increase prestige of the Cannes Lions in agency marketing or the rising importance of channel planning across advertising as a whole is a moot point but what it does mean is that the south of France is an opportunity to showcase some smart media thinking.

It’s at this point that one has to feel slightly sorry for the media jury. It will have a tough time – not least from the point of view of time management – deciding which of these written entries, reels and boards should pick up the big prizes. If past experience is anything to go by each candidate has approximately four minutes to impress, although by the end of each judging day the attention span may be shorter.

Jury president Dominic Proctor said the group had been looking for campaigns that "had a really piercing consumer insight, got a really robust media communication strategy, executed in a breakthrough manner and for which there are business results".

Check out the winners and see if you agree with the jury's verdict by clicking on the links right.

Key winners from 2007

Pago: Digital cash

Doritos: Crash the Superbowl

Nedbank: Outdoor that generates energy

Previous Grand Prix winners

LynxJet: deodorant that flies in Oz

Biomat: targeted orthodox communities

Cristal Beer: the Force is in the ad break


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