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FESTIVAL OF MEDIA NEWS
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Retailers impart minty message
Nice clothes aren't enough to make a good impression, you also need fresh breath. Frisk tied up with clothing retailers to ensure that each item of fancy fashion left the store with a packet of mints in its pocket.
Food for thought
A supermarket raises awareness about a book sale it is running by catching people with advertising where they least expect it, to humorous effect.
School reunions with a difference
To revitalise Pik-Nik, a snack brand, MediaCom teamed up with MTV to create a TV series based on in-school events. The Homecoming brought successful brands back to their old schools and created a sampling opportunity for current pupils.
Ikea packs up a bus stop
Brown cardboard is used to create an interesting tease and reveal for Ikea in Slovakia. The execution mimics the look and feel of products you can pick up from the Swedish retail giant.
Getting everyone dancing
By re-invigorating a theme: Dance, Buena Vista were able to drive demand for their latest release "Shall we Dance".
Mass newspaper wrap in India
India's Oil & Natural Gas Corporation turned the news-stand green with a multiple wrap on a key date. By focusing the activity on a national holiday when consumption was higher it boosted the impact.
Dial a sprinkling poster
Mobile and outdoor are increasingly fruitful partners and this execution for garden products brand shows just how interactive it can be. Passers by could text a number to trigger a giant sprinkler watering the flowers
Turning the public into superheroes
To promote a new reality show Sci Fi channel uses online and outdoor to let the public create new cartoon heroes.
Lufthansa flies high in Malaysia
One special build helped make a big impression for Lufthansa in Malaysia by hitting the target audience as they drove past the airport.
Amnesty recreates media censorship in Poland
To promote freedom of speech in neighbouring Belarus, Amnesty reintroduced the concept to Poland with newspapers and magazines wrapped with a censored front page, radio ads “blocked" and pictures of dissidents from Belarus stuck to lamp-posts with tape across their mouths.
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