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Books help boost BG Bank
BG Bank builds awareness of its literature prize sponsorship with an in-store voting mechanism in book shops.
RSS tempts viewers
Nagoya Broadcasting Network uses RSS readers to tell web users what's being shown on TV
Parker goes Sudoku crazy
Starcom creates new PDA Sudoku and sponsors newspaper puzzles to highlight Parker's new 3 in 1 pen, which has a pencil, ink and PDA pen. The PDA Sudoku channel is now being rolled out in other markets.
Sartorial elections
A men's clothing company seizes the opportunity to promote its line of suits during the run up to elections in Quebec.
Branded toothbrush cleans windows
Pepsodent cleaning could be seen in action in Jakarta with a giant toothbrush seemingly cleaning the windows of a key building.
Product placement ties back into ads
Kmart did a product placement deal that got its clothes onto key shows but also got the stars of the shows in its advertising.
Daily paper boosts Virgin
Virgin Atlantic raises awareness of its Shanghai service by producing a daily paper for the city.
DHL breaches ad-ed divide
DHL identifies key customer service locations in magazines and newspapers such as the letters page and the crossword to promote customer service proposition.
Blog on beauty for J&J
Visibly Clear invited young girls to post up their beauty videos as part of its Visibly Pretty website. The site proved so popular that it became the first advertiser site to reach the Skyblog top 20.
Brief TV ads promote rapid minty-ness
OneSecond provides minty refreshment in just one second so the TV strategy was to use one second ads.
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