BG Bank builds awareness of its literature prize sponsorship with an in-store voting mechanism in book shops.
Nagoya Broadcasting Network uses RSS readers to tell web users what's being shown on TV
Starcom creates new PDA Sudoku and sponsors newspaper puzzles to highlight Parker's new 3 in 1 pen, which has a pencil, ink and PDA pen. The PDA Sudoku channel is now being rolled out in other markets.
A men's clothing company seizes the opportunity to promote its line of suits during the run up to elections in Quebec.
Pepsodent cleaning could be seen in action in Jakarta with a giant toothbrush seemingly cleaning the windows of a key building.
Kmart did a product placement deal that got its clothes onto key shows but also got the stars of the shows in its advertising.
Virgin Atlantic raises awareness of its Shanghai service by producing a daily paper for the city.
DHL identifies key customer service locations in magazines and newspapers such as the letters page and the crossword to promote customer service proposition.
Visibly Clear invited young girls to post up their beauty videos as part of its Visibly Pretty website. The site proved so popular that it became the first advertiser site to reach the Skyblog top 20.
OneSecond provides minty refreshment in just one second so the TV strategy was to use one second ads.