Members

Current Members
Login »
Corporate Members
Register »
 

	New to CMDglobal.com? Free Trial » Subscribe »

DATABASE

We boobed

M&S | UK | 2010 |

High street retail giant admits mistake and boosts sales in quick thinking ad campaign.

DATABASE

Max effect toilet

Georgia Max Coffee | Japan | 2009 |

Japanese winter sports enthusiasts treated to branded loo-luge experience.

DATABASE

Five runners, 650,000 followers

Nike | Argentina | 2009 |

Nike allows a huge audience to experience what it feels like to run a 10k race

DATABASE

Terminal 5 is working

British Airways | UK | 2008 |

BA restores consumer confidence in Terminal 5 after troubled opening dominates headlines

DATABASE

Transatlantic tug of war

Bezeq | Israel | 2009 |

An Israeli telecoms company arranges a transatlantic tug-of-war

DATABASE

Ask Richard

FBi | Australia | 2008 |

Radio station rallies listeners in bid to stay on the air

DATABASE

It's no picnic

Picnic | Australia | 2010 |

Australian chocolate lovers create more than 200 adverts in speed-eating challenge

DATABASE

Mascara takes over the underground

Cover Girl | Canada | 2010 |

CoverGirl takes over the subway with a range of new formats to promotes its lengthening mascara

DATABASE

Brighter mornings

Tropicana | Canada | 2010 |

Tropicana becomes Canada's National Provider of Brighter Mornings

DATABASE

Targeting CEOs

Mizbala | Israel | 2009 |

Israeli agency generates business with Google-search holiday messages.

DATABASE

Cancer tales

MINT | Global | 2007 |

Pharma company uses theatre to reach audience of professionals

DATABASE

Cast responsibly, retouch minimally

NEDIC | Canada | 2010 |

Eating disorder awareness ad doubles as fashion magazine dumping ground

DATABASE

Hero

Radiotjanst | Sweden | 2009 |

Public broadcaster goes viral with interactive video to drive license subscriptions

DATABASE

Launching 5 gum

Wrigleys Gum | Global | 2008 |

Wrigley recaptures the youth market and challenges conventions with excellent results.

DATABASE

Dogs drive Subaru

Subaru | USA | 2010 |

Car manufacturer uses consumer insight and humour to target dog owners.

DATABASE

Get in there

Lynx | UK | 2009 |

Lynx offers more icebreaker tricks for single men.

DATABASE

Doggie dentures

Pedigree | USA | 2010 |

Pedigree uses humour to highlight the need for dog owners to take extra care over their pets' oral hygeine

DATABASE

Teletransporter

Andes | Argentina | 2009 |

Andes beer helps men convincingly lie to their girlfriends about their whereabouts

DATABASE

The deaf bubble

Bekol | Israel | 2008 |

sraeli deafness charity turns tables on the hearing to raise awareness.

DATABASE

Virtual Army Experience

US Army | USA | 2010 |

US Army combats outdated career stereotyping with full scale mission experiences.

DATABASE

The Great Schlep

Obama | USA | 2008 |

Agency bridges the generation gap to effect social change in America.

DATABASE

Tap Project

Unicef | Global | 2006 |

Simple donation scheme starts in New York, and travels the world.

DATABASE

Haiti SMS SOS

The Red Cross | USA | 2010 |

SMS proves perfect channel for emergency fundraising in Haiti

DATABASE

Getting the goo out

Creme Egg | UK | 2010 |

Cadbury launches a digital treasure hunt in a bit to drum up interest for its Creme Eggs.

DATABASE

The Great Christmas Gift Wrapping Swindle

Football Federation Australia | Australia | 2009 |

Underhand ambient strategy delivers strong ROI and sales figures.

DATABASE

Suzuki gas station

Suzuki | Denmark | 2009 |

Suzuki rebrands an entire gas station, offering people a 30% discount off their fuel

DATABASE

Blue sky thinking

Sixt | Germany | 2009 |

Sixt use some silver iodide and Top Gun imagery to treat Europe's wettest city to perfect weather for convertibles.

DATABASE

Gillette Uncut

Gillette | USA | 2009 |

Gillette goes for rock'n'roll imagery in latest celebrity fronted campaign.

DATABASE

Interactive Truck

ACDelco | UAE | 2008 |

Mobile truck advertisement drives sales up 28%

DATABASE

Blooming brilliant

Toyota | USA | 2009 |

Toyota goes green-fingered to promote its Prius.