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DATABASE

A dynamic reminder of special deals

La Sirena | Dominican Republic | 2008 |

A retailer cuts through the TV clutter in a unique deal that sees its latest offers communicated in the middle of five of the most popular soap operas.

DATABASE

Driving economy

Fiat | European | 2008 |

Fiat's eco-drive allows car owners to improve and economise their driving online.

DATABASE

Batman: why so serious?

Warner Brothers | Global | 2008 |

An integrated alternate reality game generates a buzz for the batman film months before it is released.

DATABASE

A life sentence for drink driving

HELP University College | Malaysia | 2008 |

A Malaysian university gives young people a startling reminder of the consequences of drink driving

DATABASE

Car dance party

Toyota | European | 2008 |

Toyota looks to appeal to a younger market with its Car Dancing viral campaign.

DATABASE

The missing letter H

Football Federation Australia | Australia | 2008 |

Federation Football Australia promotes Ghana in a bid to sell tickets for the upcoming Australian match

DATABASE

Be the news

Nissan | Brazil | 2008 |

Nissan lets readers become front page news in one of Brazil's biggest newspapers

DATABASE

The Power of We

Nokia | Global | 2007 |

Nokia's creates an environmental vision, The Power of We, that staff and customers alike can support

DATABASE

Big reminder to recycle

Coca Cola | UK | 2009 |

Coke creates a big reminder to promote the benefits of recycling.

DATABASE

We know what dogs like

The Horse and Hound Boutique | Sweden | 2009 |

An equine supplies store boosts awareness of its products for dogs with a witty print and out of home campaign

DATABASE

Clorox bleaches bad publicity

Clorox | USA | 2008 |

Clorox reinvents itself as an environmentally conscious company with the launch of its Green Works Natural Cleaner

DATABASE

Not worth the paper it's printed on

The Zimbabwean | | 2009 |

The Zimbabwean Newspaper prints messages on money in a bid to expose the injustices in its home country

DATABASE

Three dimensional QR codes

MyToys.de | Germany | 2009 |

A German toy site finds an innovative way to drive sales of Lego using the bricks to create an interactive billboard

DATABASE

Kit Kat Mail

Kit Kat | Japan | 2009 |

Kit Kat cottons on to a Japanese tradition and creates and seizes an opportunity to create an entirely new distribution channel

DATABASE

Million dollar idea

NYC Department of Education | USA | 2008 |

NYC Department of Education develops a free interactive phone for its students in a bid to improve attendance and engagement in inner city schools

DATABASE

Taking tennis up a notch

IBM | Global | 2009 |

IBM helps fans find their way around Wimbledon with a sophisticated mobile app combining augmented reality with live updates

DATABASE

Tweeting the UK's holidays

Vodafone | UK | 2009 |

Vodafone creates a Twitter holiday map to promote its decision to abolish roaming charges this summer

DATABASE

Good karma for Carlsberg

Carlsberg | Malaysia | 2009 |

Carlsberg executes a first-of-its-kind Malaysian media buy, generating valuable publicity over the Chinese New Year period.

DATABASE

Computing in the clouds

Google | USA | 2009 |

Google has teamed up with Virgin America for 'Day in the Clouds', an online scavenger hunt

DATABASE

UPS delivers top fashion ideas

UPS | UK | 2009 |

UPS challenges designers of the future to create a clothing range encapsulating the company's ethos

DATABASE

Give and you will receive

Orange | UK | 2009 |

Orange launches a second year of its charity-based initiative RockCorps, encouraging young people to volunteer in community projects

DATABASE

Seriously good first year

Heinz | New Zealand | 2008 |

Heinz makes a dent in Best Foods' mayonnaise market dominance with the release of its own 'seriously good' product.

DATABASE

Putting emotion into e-commerce

Mas Oportunidades | Argentina | 2008 |

Argentinian e-commerce site Mas Oportunidades transforms its positioning to increase its market share.

DATABASE

Ultimate woman

Axe | Australia | 2008 |

Lynx (Axe) creates an interactive 'Ultimate Woman' machine to advertise its new Lynx 3 fragrance.

DATABASE

HBO gets its fangs out for True Blood

HBO | USA | 2009 |

HBO convinces brands to add a gothic twist to their ads to promote the second season of True Blood.

DATABASE

Hot wake-up call for cooling gel

Neutrogena | Hong Kong | 2009 |

Neutrogena gives Hong Kong's men a wake-up call from superstar Elanne Kwong, to promote its new Cooling Cleansing Gel.

DATABASE

Truth Hunters

Sprite | Australia | 2007 |

Sprite engages with Generation Y in an effort to win back its 'cool' image

DATABASE

Style show-off

Kmart | USA | 2008 |

KMart target young, trendy shoppers in an effort to change perception of its fashion range.

DATABASE

Black pixel project

Greenpeace | Brazil | 2009 |

Greenpeace encourages people to make a tiny change to their life to save energy and help prevent climate change.

DATABASE

Eureka moment on Twitter

Sci Fi Channel | USA | 2008 |

The Sci Fi channel turns to Twitter to drum up interest in its Eureka series