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FESTIVAL OF MEDIA NEWS

The Festival of Media 2009 attracted almost 600 delegates to Valencia to hear the top thinkers in the media industry discuss the challenges in the current market.



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Latest Case Studies

 

DATABASE

We boobed

M&S | UK | 2010 | Press PR

High street retail giant admits mistake and boosts sales in quick thinking ad campaign.
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DATABASE

Max effect toilet

Georgia Max Coffee | Japan | 2009 | Ambient PR

Japanese winter sports enthusiasts treated to branded loo-luge experience.
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DATABASE

Five runners, 650,000 followers

Nike | Argentina | 2009 | Events Mobile or Internet

Nike allows a huge audience to experience what it feels like to run a 10k race
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DATABASE

Terminal 5 is working

British Airways | UK | 2008 | Mobile or Internet Press Out of Home

BA restores consumer confidence in Terminal 5 after troubled opening dominates headlines
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DATABASE

Transatlantic tug of war

Bezeq | Israel | 2009 | Events PR

An Israeli telecoms company arranges a transatlantic tug-of-war
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DATABASE

Ask Richard

FBi | Australia | 2008 | Category Breaker Radio

Radio station rallies listeners in bid to stay on the air
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DATABASE

It's no picnic

Picnic | Australia | 2010 | TV

Australian chocolate lovers create more than 200 adverts in speed-eating challenge
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DATABASE

Mascara takes over the underground

Cover Girl | Canada | 2010 | Ambient

CoverGirl takes over the subway with a range of new formats to promotes its lengthening mascara
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DATABASE

Brighter mornings

Tropicana | Canada | 2010 | Events Mobile or Internet TV PR

Tropicana becomes Canada's National Provider of Brighter Mornings
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DATABASE

Targeting CEOs

Mizbala | Israel | 2009 | Mobile or Internet

Israeli agency generates business with Google-search holiday messages.
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DATABASE

Cancer tales

MINT | Global | 2007 | Events Category Breaker PR

Pharma company uses theatre to reach audience of professionals
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DATABASE

Cast responsibly, retouch minimally

NEDIC | Canada | 2010 | Press Out of Home

Eating disorder awareness ad doubles as fashion magazine dumping ground
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DATABASE

Hero

Radiotjanst | Sweden | 2009 | Mobile or Internet TV

Public broadcaster goes viral with interactive video to drive license subscriptions
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DATABASE

Launching 5 gum

Wrigleys Gum | Global | 2008 | Mobile or Internet TV Press Out of Home

Wrigley recaptures the youth market and challenges conventions with excellent results.
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DATABASE

Dogs drive Subaru

Subaru | USA | 2010 | Mobile or Internet TV

Car manufacturer uses consumer insight and humour to target dog owners.
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DATABASE

Get in there

Lynx | UK | 2009 | Mobile or Internet

Lynx offers more icebreaker tricks for single men.
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DATABASE

Doggie dentures

Pedigree | USA | 2010 | Mobile or Internet Press

Pedigree uses humour to highlight the need for dog owners to take extra care over their pets' oral hygeine
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DATABASE

Teletransporter

Andes | Argentina | 2009 | Ambient

Andes beer helps men convincingly lie to their girlfriends about their whereabouts
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DATABASE

The deaf bubble

Bekol | Israel | 2008 | TV

sraeli deafness charity turns tables on the hearing to raise awareness.
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DATABASE

Virtual Army Experience

US Army | USA | 2010 | Events Mobile or Internet

US Army combats outdated career stereotyping with full scale mission experiences.
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DATABASE

The Great Schlep

Obama | USA | 2008 | Mobile or Internet TV

Agency bridges the generation gap to effect social change in America.
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DATABASE

Tap Project

Unicef | Global | 2006 | Press Ambient

Simple donation scheme starts in New York, and travels the world.
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DATABASE

Haiti SMS SOS

The Red Cross | USA | 2010 | Mobile or Internet

SMS proves perfect channel for emergency fundraising in Haiti
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DATABASE

Getting the goo out

Creme Egg | UK | 2010 | Mobile or Internet

Cadbury launches a digital treasure hunt in a bit to drum up interest for its Creme Eggs.
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DATABASE

The Great Christmas Gift Wrapping Swindle

Football Federation Australia | Australia | 2009 | Ambient PR

Underhand ambient strategy delivers strong ROI and sales figures.
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DATABASE

Suzuki gas station

Suzuki | Denmark | 2009 | Events Ambient

Suzuki rebrands an entire gas station, offering people a 30% discount off their fuel
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DATABASE

Blue sky thinking

Sixt | Germany | 2009 | Mobile or Internet

Sixt use some silver iodide and Top Gun imagery to treat Europe's wettest city to perfect weather for convertibles.
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DATABASE

Gillette Uncut

Gillette | USA | 2009 | Mobile or Internet TV Press Cinema

Gillette goes for rock'n'roll imagery in latest celebrity fronted campaign.
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DATABASE

Interactive Truck

ACDelco | UAE | 2008 | Out of Home Ambient

Mobile truck advertisement drives sales up 28%
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DATABASE

Blooming brilliant

Toyota | USA | 2009 | Out of Home Ambient

Toyota goes green-fingered to promote its Prius.
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