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DATABASE

Ad-funded reality TV contest

Clean & Clear | Peru | 2008 |

Clean & Clear encourages young people to engage with the brand with an advertiser funded reality TV show.

DATABASE

O2 rewards customers

O2 | UK | 2008 |

O2 rewards its loyal customers with an interactive campaign that uses pioneering image-recognition technology.

DATABASE

Winter targets summer via mobile

Vancouver 2010 | USA | 2008 |

Winter Olympics tourism office drums up interest during summer Games.

DATABASE

Cold hard cash incentive to consumers

Burger King | USA | 2008 |

Wallets containing cash and vouchers are “dropped" across US for BK promo.

DATABASE

Kingfisher for a day

Kingfisher | India | 2008 |

Beer brand hands ad control to the public with film-making competition.

DATABASE

Milk Rocks

California Milk Processors Board | USA | 2008 |

Milk is made cool via a series of rock-related communications in California

DATABASE

Designers road test new software

Intel Core i7 Extreme Edition Processor | USA | 2008 |

Design competition shows off advantages of new computer processor.

DATABASE

Quizzing consumers over memory loss

Vivimind | Canada | 2008 |

Invitation to take part in a quiz raises awareness of memory boosting product.

DATABASE

Runners pledge commitment to Nike

Nike Run London | UK | 2008 |

Nike creates a motivational website and pledge concept for 10km London runs.

DATABASE

Famous faces fight their shadow

Adidas Techfit | Spain | 2008 |

Celebrity sportsmen compete against their shadows to promote Adidias range.

DATABASE

Virtual puppy love

Pedigree | Australia | 2008 |

Virtual pet gets public thinking about how to look after their dogs.

DATABASE

Japan's men wake up to Axe

Axe | Japan | 2008 |

Unilever makes sure Axe is the first thing on the minds of Japan's men every morning.

DATABASE

Women of the world unite

Uniqlo | Japan | 2008 |

A collection of interviews with Japanese women inspires potential customers.

DATABASE

Mobile drives F1 fans to Puma

Puma | China | 2008 |

Puma combines mobile with the Shanghai GP to target sports fans.

DATABASE

Mobile fun and games in youth promo

Seda Shampoo | Brazil | 2008 |

Unilever targets teenagers via mobile using a teen version of shampoo.

DATABASE

Students taken for a ride

Chevrolet | USA | 2008 |

Chevrolet spreads the word with viral videos by filming students on a test drive.

DATABASE

Spooky CCTV viral for Ericsson

Sony Ericsson W595 Walkman | Multi-local | 2008 |

Creepy viral promotes Walkman handset over Halloween.

DATABASE

Hair-razing airline promo

Air New Zealand | Multi-local | 2008 |

Hundreds volunteer to have their shaven heads branded with ad message.

DATABASE

The 500 Countdown

Fiat | UK | 2008 |

Countdown to Fiat 500 launch revives interest in a tired brand.

DATABASE

Pepsi outplays rival brand

Pepsi | Latin America | 2007 |

Pepsi's star-studded World Cup activity wins it a higher recall than official sponsor.

DATABASE

Extreme sportsmen show off their skills

Mountain Dew | UAE | 2007 |

Mountain Dew enhances extreme games sponsorship with competition and microsite.

DATABASE

HSBC on the money with origami challenge

HSBC | Australia | 2008 |

HSBC promoted its range of services by teaching its customers to do origami.

DATABASE

Meat fans wax lyrical

Burger King | Canada | 2008 |

Burger King relies solely on word-of-mouth and its diners' poetry skills.

DATABASE

Computer game becomes reality

Gran Turismo | Multi-local | 2008 |

Sony searches for real life racers in partnership with Nissan

DATABASE

WAP-sites run ticket giveaway

Vodafone | UK | 2008 |

A ticket giveaway on WAP sites enhances Vodafone's sponsorship of the UEFA Cup.

DATABASE

Veterans appeal goes digital

Poppy Appeal | UK | 2008 |

Annual appeal turns digital elements to raise awareness for war veterans.

DATABASE

Saturation drums home message

ING Direct Tax Free Investment Savings Account | Canada | 2008 |

A 24-hour domination of Google properties is the flagship event in ING's media schedule.

DATABASE

Language no barrier in Hong Kong

Guinness | Hong Kong | 2008 |

Cantonese-speaking mobile phone application helps rugby fans in Hong Kong

DATABASE

Superhero video goes viral

Kodak Gallery | Global | 2008 |

Personalised superhero site proves a viral hit around the world.

DATABASE

Phone seeks colourful students

Nokia N3500c | China | 2007 |

Students seek answers in unusual places for online game.