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FESTIVAL OF MEDIA NEWS

The Festival of Media 2009 attracted almost 600 delegates to Valencia to hear the top thinkers in the media industry discuss the challenges in the current market.



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18 July 2008

 Vodafone, Spain, OMD

The Cinexperience

Cinemagoers played virtual tennis thanks to Vodafone in Spain.

 

 


 

Samsung, Netherlands

Samsung, Netherlands: Share your Duch Soul

Samsung links Dutch revellers together by broadcasting their parties to the nation, driving sales up 58% in two weeks.

 


 

Intel, Europe, UMIntel, Europe: Musical contest

Intel engages with musicians via a six-market campaign to create a supergroup

 

 

 

 
 

Coke, Spain, UMCoke, Spain: Coke the movie

Coke turns its epic global ad into a movie in Spain, delivering significant sales increases.

 

 

 

Ariel, Turkey, StarcomAriel, Turkey: Softening the landing

Ariel Extra Soft softened the landing for returning holidaymakers with brand messages delivered on the flight home.

 

 

 

Bangalore Environment Trust, India, Rediffusion DYRBangalore Environment Trust, India: The mourning after

An Indian environmental trust generated massive publicity after hiring professional mourners to publicly bewail felled trees.

 

 

Ikea, Japan, ADK - DrillIkea, Japan : Ikea opens with sample rooms

Ikea uses sample rooms in a key Tokyo location to showcase its products.

 

 

 

Lynx, European: Mobile Seduction

Lynx provides young men with the tools to leave the internet behind and start attracting women.

 

 

 
 

Statoil, Latvia: Washing away the competition

An automatic car wash company uses an in-programme promotion to drive sales in a market where hand washing was more popular.

 
 

 

Death Proof, Sweden, StarcomDeath Proof, Sweden: A ride to the death

After flopping in America, Quentin Tarantino's Death Proof achieved a strong opening weekend in Sweden thanks to a real-life 'Death Proof' taxi service.

 

 

 

Mango, Spain, HavasMango, Spain: Watch and Wear

Mango microsite shows Spain how to make the most of its new collection.

 

 


Tourism Australia, Australia, CaratTourism Australia, Australia: The land Down Under

Tourism Australia partnered with Lonely Planet to celebrate Australian holiday experiences.

 

 


Peugeot, Argentina, Carat

Peugeot, Argentina: The car is the star

 Peugeot 206 became the venue for a popular TV series as the presenter drove around Argentina.