The Cinexperience

Cinemagoers played virtual tennis thanks to Vodafone in Spain.

 

 

 

Samsung, Netherlands: Share your Duch Soul

Samsung links Dutch revellers together by broadcasting their parties to the nation, driving sales up 58% in two weeks.

 

 

Intel, Europe: Musical contest

Intel engages with musicians via a six-market campaign to create a supergroup

 

 

 

 
 

Coke, Spain: Coke the movie

Coke turns its epic global ad into a movie in Spain, delivering significant sales increases.

 

 

 

Ariel, Turkey: Softening the landing

Ariel Extra Soft softened the landing for returning holidaymakers with brand messages delivered on the flight home.

 

 

 

Bangalore Environment Trust, India: The mourning after

An Indian environmental trust generated massive publicity after hiring professional mourners to publicly bewail felled trees.

 

 

Ikea, Japan : Ikea opens with sample rooms

Ikea uses sample rooms in a key Tokyo location to showcase its products.

 

 

 

Lynx, European: Mobile Seduction

Lynx provides young men with the tools to leave the internet behind and start attracting women.

 

 

 
 

Statoil, Latvia: Washing away the competition

An automatic car wash company uses an in-programme promotion to drive sales in a market where hand washing was more popular.

 
 

 

Death Proof, Sweden: A ride to the death

After flopping in America, Quentin Tarantino's Death Proof achieved a strong opening weekend in Sweden thanks to a real-life 'Death Proof' taxi service.

 

 

 

Mango, Spain: Watch and Wear

Mango microsite shows Spain how to make the most of its new collection.

 

 

Tourism Australia, Australia: The land Down Under

Tourism Australia partnered with Lonely Planet to celebrate Australian holiday experiences.

 

 

Peugeot, Argentina: The car is the star

 Peugeot 206 became the venue for a popular TV series as the presenter drove around Argentina.