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DATABASE

UTI Bank's new name goes front page

Axis Bank | India | 2007 |

UTI Bank announced their re-branding as Axis Bank in a front-page splash on a leading tabloid which turned broadsheet for a day.

DATABASE

Brighter mornings

Tropicana | Canada | 2010 |

Tropicana becomes Canada's National Provider of Brighter Mornings

DATABASE

Blooming brilliant

Toyota | USA | 2009 |

Toyota goes green-fingered to promote its Prius.

DATABASE

Bag a billboard

Target | USA | 2009 |

Fashion retailer Target offers consumers the chance to make bags out of its billboards.

DATABASE

Mysterious bug invasion

Atrapalo | Spain | 2008 |

An invasion of mysterious creatures both online and offline creates huge buzz for a Spanish travel site.

DATABASE

Press ad delivers mobile clip

BBVA | Spain | 2007 |

A special press ad highlights BBVA's football sponsorship and its corporate policy of fair play.

DATABASE

Uralsib gets interactive with mortgages

Uralsib | Russia | 2006 |

Russian bank Uralsib defies dull sector conventions with an interactive cinema ad featuring audience participation in more than 100 screens.

DATABASE

We who live here

SBAB | Sweden | 2003 |

A government housing finance company gives a voice to its customers and those who could have saved had they used their services.

DATABASE

Global diabetes handprint

OneTouch | USA | 2008 |

A blood glucose monitor creates a social network for people with Diabetes

DATABASE

Welcome to the Barclays Family

Barclays | France | 2006 |

A bank comes up with a very modern solution to dispel its reputation for being stuffy and traditions.

DATABASE

Standard Chartered takes the bus

Standard Chartered | Thailand | 2005 |

To convince consumers that “free" really did mean “free" when it came to its loans, Standard Chartered ran some free bus services.

DATABASE

Bank takes ownership of Israeli flag

Hapoalim | Israel | 2005 |

Bank Hapoalim wrapped itself in the national flag to undercut its smaller rival the National bank. Branding was minimal and 1.5m flags were given away.

DATABASE

Step to it at Standard Chartered

Standard Chartered | Hong Kong | |

Standard Chartered Bank in Hong Kong shows off its creative side with a giant map of the world in front of its head office. The activity attracts much comment and PR coverage.

DATABASE

Priceless Picks

MasterCard | USA | 2009 |

MasterCard creates a virtual signposting application that allows iPhone users to share local knowledge

DATABASE

Reaching out to expats

Halifax | Global | 2008 |

Halifax International drives business among the disparate ex-pat community in a competitive market

DATABASE

A game of tag

Barclays | UAE | 2007 |

Barclays generated mortgage by automatically tagging ads onto online real estate ads.

DATABASE

Lemonade

Umpqua | USA | 2007 |

A bank encourages young people to start up their first business at a very early age to promote its small business banking services.

DATABASE

Mobile health checks

I Pru | India | 2006 |

Icici Prudential launches diabetes insurance policy with mobile diagnostic test

DATABASE

State Farm highlights the humour of insurance

State Farm | USA | 2006 |

State Farm connects with young consumers by asking “Now What?" after disaster moments.

DATABASE

Are you sitting comfortably

TD Canada Trust | Canada | 2006 |

TD Canada brings its brand icon alive by creating media-friendly comfort zones featuring the big green armchair.

DATABASE

Hope & Faith

Citi | USA | 2005 |

Citi decided to act "un-bank-like" in its product placement deal with American TV show "Hope and Faith"

DATABASE

Deutsche Bank creates new TV ad format

Deutsche Bank | Germany | 2005 |

Deutsche Bank delivers its message to engaged audience via a ticker tape during n-tv's news show.

DATABASE

SEB promotes environmentally friendly cars

SEB | Sweden | 2006 |

A series of “dirty" ads timed to coincide with the introduction of road tolls enables Swedish finance brand to promote the advantages of green driving.

DATABASE

Service with a smile

Western Union | Spain | 2006 |

Western Union boosted transactions by getting immigrant workers to add emotional value to their wire transfers with personalised photo messages.

DATABASE

Western Union works with local businesses

Western Union | UK | 2007 |

Western Union gets shop keepers to use branded labels to amplify a series of street events

DATABASE

Western Union plays hockey

Western Union | India | 2005 |

Money transfer service teams up with Indian hockey league to promote faster service.

DATABASE

Sleepless nights

Tylenol | Global | 2009 |

Tylenol aims to improve its consumers' quality of life.

DATABASE

Content drive to improve reputation

Shell | International | 2005 |

Shell does a raft of content deals that require media owners to work together to produce TV, print and event-based communications. The aim is to target key groups of opinion formers and help boost its credibility.

DATABASE

Cow & Gate leverages content

Cow and Gate | UK | 2005 |

Baby milk brand puts ad-funded series at the heart of its communication, linking the show with a phoneline, an event and extensive PR.

DATABASE

Getting kids to “kan doo" it

Pampers | Canada | |

Pampers takes Kandoo range to events in Canada to allow consumers to sample the innovative products.