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DATABASE

2D advertising is dead, long live 3D

Super Bock | Portugal | 2008 |

Super Bock beer created the world's first digital 3D advertising spot.

DATABASE

Look up and smile

Windows Vista | Australia | 2007 |

Microsoft promoted its new Windows product to family oriented Australians.

DATABASE

Content breaker

Airtel | India | 2008 |

Airtel gets its message right into the news story through close co-operation with media owners.

DATABASE

In living colour

Koleston | Lebanon | 2007 |

Koleston Naturals hair colorant used the sky to provide natural colour to a billboard cut-out.

DATABASE

Turf wars

Nike | China | 2006 |

Nike gets closer to young people in Beijing by drawing on old rivalries and pop culture.

DATABASE

Get Closer with Nivea Deodorants

Nivea | Poland | 2005 |

Nivea targets youth via ambient

DATABASE

Nokia goes on the buses

Nokia | Singapore | 2007 |

Nokia has handed mobile and laptop users in Singapore free WiFi to promote the ease of on-the-go browsing.

DATABASE

Touch

Sony Ericsson | UK | 2007 |

Sony Ericsson launches a bus shelter campaign that makes people forget that their bus is delayed.

DATABASE

Male grooming gets girls

Nivea | Colombia | 2006 |

Nivea for Men breaks into a market where grooming products aren't very popular by appealing to their male instincts.

DATABASE

Pending a full write-up

Ikea | France | 2004 |

Pending a full write-up.

DATABASE

Flaky way to get attention

Head & Shoulders | Turkey | 2007 |

Head & Shoulders launches an attack against dandruff with a humorous ambient campaign.

DATABASE

Watch and wear

Mango | Spain | 2007 |

Mango microsite shows Spain how to make the most of its new collection.

DATABASE

VIP treatment

MasterCard | Mexico | 2007 |

Mastercard makes it easy for travellers to get a good meal in the vastness of Mexico City.

DATABASE

A coupe above

BMW | USA | 2008 |

BMW targeted affluent males with a full-size 3D hologram of its new model in financial district office buildings.

DATABASE

The outdoor Christmas countdown

Energie Baden-Württemberg AG (EnBW) | Germany | 2007 |

A German energy company harnesses electricity for a simple Christmas message to all.

DATABASE

Get it while it's cold

McDonald's | USA | 2007 |

McDonald's promoted its Iced Cofee by covering Seattle in blankets and alerting citizens that “Cold is Coming".

DATABASE

The big sleep idea

Ikea | Canada | 2007 |

IKEA encourages the people of Canada to sleep better by showing consumers how comfortable its mattresses are.

DATABASE

Ikea opens with sample rooms

Ikea | Japan | 2005 |

Ikea uses sample rooms in a key Tokyo location to showcase its products.

DATABASE

Skip your old furniture then go to Ikea

Ikea | Norway | 2003 |

Ikea provides the skips to help Norwegians chuck out their junk ready to refurnish Swedish style at a new store.

DATABASE

Scary trolleys promote crisps

Ghost Pops | South Africa | 2005 |

Halloween in South Africa was marked by the arrival of ghostly trolleys touring retail outlets. The trolleys were full of Ghost Pops and this is media that's on brand and within reach.

DATABASE

Consumer causes real-time car crash

Land Transport New Zealand | New Zealand | 2008 |

Web users interact with banner ad to demonstrate just how much texting affects driving.

DATABASE

Oracle calls on consumer knowledge

Oracle | Germany | 2007 |

Oracle targets small to medium sized businesses by allowing them to show off their knowledge via a wiki.

DATABASE

Love from above

Virgin Atlantic | USA | 2008 |

Virgin Atlantic takes London to New York and Chicago.

DATABASE

Art promotes Mini

Mini | Belgium | 2008 |

Mini recreated an iconic 1970s art installation burying four Clubman models up to their bonnets in the ground.

DATABASE

Musical Fusion

Coca Cola | Brazil | 2007 |

Coke targets teens via a branded entertainment show on MTV in Brazil.

DATABASE

Forte boosts male pride

Forte | USA | 2003 |

American Lab infiltrates bars and restaurants to promote its herbal Viagra offering Forte. Ads in male washrooms convey the size enhancing and stiffening properties of the product.

DATABASE

Keeping quiet about the sales

Z-outlet | Bulgaria | 2008 |

Z-outlet targets bargain hunters via some ambient star endorsement.

DATABASE

Rest your weary head on our pillows

Ikea | Sweden | 2004 |

Ikea hands out pillows to tired workers at Stockholm stations to help promote its stores and the bedding offer. Pyjama clad-lovelies help bring a smile to the faces of commuters.

DATABASE

Beijing's lifts get a makeover

Ikea | China | 2003 |

Ikea in China revamped lifts in some of the oldest blocks of flats to show just what Swedish design could do. Lift attendants were also given catalogues to give to their captive audience.

DATABASE

Shall we watch TV, no let's go to Ikea

Ikea | Singapore | |

Small ads in TV listings pages provide cut through for Ikea in Singapore as it achieves a media first in the Sunday Times.