Maor, Israel

A charity decides to raise awareness about two kidnapped soldiers with an arresting campaign.

Energizer, Canada

By using a previously ignored property in shopping malls Energizer were able to remind consumers to purchase batteries for Christmas.

Herbal Essences, UK

Shampoo targeted towards women, uses sound inserts in Magazine to back up television campaign.

Vodafone, Ireland

Vodafone uses multiple panels on scrollers to show off the many uses of its latest mobiles.

Nashua Mobile, South Africa

Nashua Mobile appeals to the tech-savvy with QR codes from a popular newspaper.

Lynx, Australia

Lynx in Australia took sector swapping to new heights when the deodorant brand decided to behave exactly like an airline. A plane was rebranded, air hostesses became mostesses and a fantasy check-in was created online.