RSS (latest case studies)
The most creative markets and the best brands in detail with the lessons you can learn
About this section
Which brands are doing the best work and which markets are leading the way when it comes to creative media. We reveal all and also detail the case studies that also have sales data to prove their ideas delivered for clients.
Also included in this section are our Brand Experts features on the advertisers who are getting it right, our Creative Hotspot profiles of individual markets and our Best Practice articles revealing the golden rules for each channel.
If you aren't yet a subscriber then please check out our free content to discover the power of CMDglobal.com
Effectiveness & Results
Effectiveness is metric by which all media should be judged. These campaigns have had a clear and dramatic impact on sales
WAP-sites run ticket giveaway
A ticket giveaway on WAP sites enhances Vodafone's sponsorship of the UEFA Cup.
Chocolate at the touch of a button
Hotel Chocolat signs up with Use of affiliates sees growth for chocolate brand's online salesto drive online sales by up to 29%.
Magazine ads get people thinking
A significant rise in circulation followed The Economist's tailored ads.
The blend for success
An entertaining viral demonstration leads to a 650% rise in sales for kitchen blender.
Flying high with Unicef
Norwegian Airlines saw a 73% rise in ticket sales after adconsumer design contest to celebrate its birthday.
Campus appearances
A new travel brand appeals to students' love of travel by appearing mysteriously on university campuses.
Brand pinpoints
A real-life depiction of a TV ad prompted recall and word-of-mouth for a household name.
Rewarding card users
MasterCard drives usage by offering a free magazine to consumers who pay with their cards.
Festival of Media videos
The Festival of Media is still the only event dedicated to global marketers, media agencies and media vendors in an advertising industry that is undergoing many profound changes.
Click on the links below to see the most viewed video presentations from the 2008 event in Venice. Please note that you need to be a subsriber to access this content
Media pioneersThe new business models driving a new generation of media players.
In the hotseatThe bosses of the global media networks respond to the challenges facing their businesses.
The real bossesBest Practice
A world of gadgets
Understanding new technology and how consumers use it will be key to predicting media consumption in the digital age.
Without interruption
Graphic overlays allow brands to appear alongside content without breaking the flow of entertainment.
Sporting contest
How to make the most of association with the world's biggest sporting occasions. We present 10 golden rules to ensure you get it right.
Creative Hotspot
Canada: Standing out from the neighbours
Canadians are renowned for their quirky sense of humour.
Up for pitch
Renault Nissan
It's the biggest car account to come up for grabs for some time. As Nissan and Renault prepare to review their global media arrangements, we showcase the best work from both brands and examine Nissan's recent drive to digital and experiential work.
Canon booms
The Japanese imaging giant has focused on its core strengths and strengthened its hold on the digital photography marketplace.
Brand Experts
Lotto on screen
How UK lottery operator Camelot has hit the jackpot with digital out of home.
The One to watch
The launch of The One in the Dominican Republic has created a beer that is also a force for good.
Migrant media
Western Union's media schedule has to reach some of the world's most elusive consumers and engage in a culturally sensitive manner.
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