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FESTIVAL OF MEDIA NEWS

ANALYSIS & INSIGHT
28 April 2008
The bosses of the world's most powerful media agencies gather to discuss four key issues facing a business going through a period of rapid change. A unique feature of The Venice Festival of Media, part presentation, part Q&A, part debate, this session sees the eight agency leaders speaking together for the first time. The issues under scrutiny include Planning vs Buying, New Forms of Content, Competition and Consolidation and Media Taking the Lead. If you want to get the view from the top this is the session you need to watch.
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