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ANALYSIS & INSIGHT

The global client debate

28 April 2008

The advertiser perspective is laid bare in this special session with some of the world's biggest spenders. It addresses the biggest challenges facing client-side marketers and how they want media owners and agencies to respond to help them deal with these issues. Major brands such as Unilever and Coca-Cola also outline the advertising campaigns that demonstrate how their companies are starting to respond to the changing world of marketing.