It's all about the product

29 September 2008

The internet means that brands will have to focus on their products rather than their image. Tribal DDB's Jeroen Matser highlights three solutions.

A world of gadgets

11 September 2008

Technology not content will be the key driver of media consumption in the digital age argue Charlie Makin and Martin Greenbank of Arena BLM.

Flying high

26 August 2008

Just how did Orange persuade website owners to let its online balloon race fly through their digital air space? Olivia Solon finds out.

While you were watching…

14 July 2008

Graphic overlays allow brands to become part of the online viewing experience. Greg Brooks assesses the value of this growing format.

Sunsilk's new look

10 June 2008

The Unilever hair care brand has undergone a two-year revamp. Olivia Solon reports.

Testing, testing

10 June 2008

If the future of media is ideas, how can you tell which ones will work? Millward Brown's Sue Elms visits the frontiers of media research.

Watch me please

10 June 2008

Welcome to the age of the webisode – online episodic branded content that entertains as well as builds bonds. Greg Brooks samples the show.

Renault-Nissan: the work so far

30 May 2008

As Renault and Nissan prepare to consolidate their global media accounts, we select the best work from these two giants of motoring.

Driven by design

29 May 2008

Nissan wants consumers to experience its cars and is cutting back on TV in favour of experiential and digital executions.

Bubbling over

06 May 2008

Coke launched the first commercial widget for peer-to-peer web TV service Joost late last year. Olivia Solon takes a look at Coke Bubbles.