Canon booms

22 September 2008

With Canon's European account up for grabs, Andy Fry looks at how the imaging giant has used media to change its own image.

Smoothly does it

14 August 2008

Nivea's global platform is based on the idea that beauty is about how consumers feel as well as how they look. Andy Fry investigates.

Lotto on screen

09 July 2008

For an advertiser to revamp its media schedule takes a radical shift. Sarah Crawley-Boevey explains how the UK lottery operator discovered the attractions of digital out of home.

Portal of prizes

10 June 2008

Online travel site Atrapalo has become a holiday hit and significiantly boosted traffic thanks to media innovation. Kris Griffiths takes the trip.

Virgin Territory

09 April 2008

Sara Lee: Competition Time

17 October 2007

Sara Lee International has just held its first internal competition to encourage media creativity. International media manager Astrid Loeff explains the process behind the MEP Great Activation Award .

HP: Justifying the Hype

17 July 2007

TV show Meet or Delete is – depending on your viewpoint – either another cruel twist in the reality TV genre or the clearest indication yet of the way we are now defined by our personal technology.

Nike: Media Swoosh

09 April 2008

For two decades, Nike has been one of the marketing industry's great innovators.

Only Heineken Can Do This

17 July 2007

When Heineken UK announced it was axing standard TV ads from its media schedule in October 2005, the drinks industry raised a collective eyebrow.

Axe/ Lynx: Smells Like Teen Deodorant

18 July 2007

There aren't many essential truths but one that travels further than most is the notion that young, straight, guys will do whatever it takes to attract women.