RSS (latest case studies)Effectiveness & Results
Effectiveness is metric by which all media should be judged. These campaigns have had a clear and dramatic impact on sales
Share your Dutch Soul
Samsung links Dutch revellers together by broadcasting their parties to the nation, driving sales up 58% in two weeks.
Product placement goes user generated
Sprint runs an online product placement contest to promote Samsung handset.
Hitting the Cool Spot
A mobile billboard complete with portable misting station and fans promotes McDonald's Iced Coffee.
The two-week challenge
Activia encouraged consumers to take part in a 14-day challenge to prove its health benefits.
Bingo! Tick Tock Boing
A branded radio competition offered listeners the chance to win increasing amounts of money.
Dominating retail at Christmas
Disney dominates the Christmas retail environment with the launch of a festive family film.
Holding up a mirror
Sony boosted sales of its HD products by reflecting their picture quality with giant mirror billboards.
Students against sleep
ProPlus enhanced its cult status among students by hiring them as brand managers.
Cold comfort
Panadol raised smiles and sales during the “cold season" with a 3D billboard showing the effect of a sneeze.
Liberating beauty
Lux reawakened Egyptian women's sense of beauty with the “Lux Liberate Your Beauty Movement".
Jacobs gets to number one
Jacobs became the market-leading coffee brand after partnering with key women's magazines.
The chill factor
Horlicks partnered with Ice Age 2 to promote its chocolate variant as a cold drink.
Doritos all over the Xbox
Doritos challenged its young customer base to develop a Doritos-themed game for the Xbox.
Bringing mag ads to life
Deprisa international couriers boosted sales with a flipbook animation ad throughout the pages of a business magazine.
The great beer delivery
Speight's beer regained its Number 1 status in NZ by shipping a pub to London.
Aging your customers
AMF in Sweden encourages saving by showing consumers what they might look like as pensioners.
Saving their skin
Olay proved effectiveness by sending a brand ambassador onto TV programmes without make-up on.
Customers on the catalogue
Ikea launched a new catalogue by putting customers on individualised covers.
Getting technical
Danish Technical Schools overhauled their undesirable image with a popular awards event.
Keeping it street
Gritty crime movie American Gangster used OOH activity literally rising from street level.
What time is the programme?
A watch company helps TV viewers plan their evenings and creates a new ad format in the process.
Stay simply beautiful
Nivea aims to attract a younger target audience for its face cream with a beauty competition.
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