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Creative Hotspot

 

Profiles of countries and regions that are leading the way towards more engaging media activity
 

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Prosperous on the Bosphorus

20 August 2008

Turkey's ad market is thriving thanks to a young and increasingly cosmopolitan consumer base. Adrian Pennington visits the meeting point of Europe and Asia

Philippines: Be entertaining

09 July 2008

Consumers in the Philippines will accept more brand involvement in content than many other markets. The secret says Adrian Pennington is to do it with style.

France's new vision

09 June 2008

Advertisers in france have to prepare for a tv revolution, with ad-free public service broadcasts and digital tv. Adrian Pennington reports.

Growing pains

16 May 2008

Russia is an economic and advertising success story but growth in ad spend is bringing its own challenges. Adrian Pennington reports.

Viva Full Service

28 April 2008

Media agencies are illegal in Brazil and ads have to be placed via a creative shop. Adrian Pennington reports on the land of full service.

Germany rising?

28 April 2008

A recession and the growth in digital media is encouraging advertisers and agencies to take a new approach in Europe's biggest economy

Beijing's Olympic Bonus

28 April 2008

The capital of China will be in the global spotlight next year as host city for the 2008 Olympic games. Adrian Pennington discovers a city playing by the rules

Canada: Standing out from the neighbours

28 April 2008

Canadians are renowned for their quirky sense of humour.

Singapore: Regional Hub

28 April 2008

The bustling city-state located at the tip of the Malay peninsula may be home to just four million citizens but internationally it has a huge influence.

Chile: Chile gets flexible

28 April 2008

Chile isn't Latin America's biggest economy or even its biggest advertising market but since when did biggest mean the best?
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