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FLYING HIGH WITH ORANGE

Orange, UK

UK telecoms operator boosts its pay-as-you-go tariffs by creating a balloon race on the internet.

Websites were encouraged to allow the balloons to overfly their “airspace” by the promise of extra traffic while consumers competed for a £18,500 holiday in Ibiza with their friends. Click here to read the full case study...


Editor's comment: "A piece of digital genius that combines smart media thinking to encourage media owner participation with a brilliant creative idea."

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