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The haunted Frijj

 

Frijj, UK, Grey

Milkshake brand Frijj looks to highlight its “unique thickness” via a film contest that plays on the classic horror movies.
A series of virals show Four Ridges, a fictional 1950s town being terrorized by a little girl called Martha. These drive consumers to a website where they are encouraged to upload their own scary movies featuring Frijj.
The brand has also extended the horror metric to cinema with a ticket giveaway that offers purchasers the chance to watch classic horror movies as part of a film festival. Click here to read full case study
 

Editor's comment: "Smart integration between viral, user-generated content and consumer giveaway that delivers a consistent message for the brand."

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