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Mini's Belgian Ranch

 

Mini Belgium, CaratTo build awareness of the new Mini Clubman at key motor calendar events, the pint-sized car brand recreated an iconic sculpture.
In Frankfurt and Brussels, new cars were buried up to their windscreens to recreate Cadillac Ranch – an 1970s sculpture in Texas.
In Brussels the “artwork” was positioned in front of the Atomium, making an impressive visual statement.Click here to read the full case study...

 

Editor's comment: "Many people would say that media is now only about ideas but ideas are nothing without delivery and arranging this impressive “special build” must have taken some smooth talking."

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