CMDGlobal - Campaign of the Week

Ikea pops up in New York

Ikea has turned to the humble cardboard box to promote its first store in New York. The box is the creative motif for the campaign , TV ads show the city being built out of cardboard , as well as appearing in six sheets.

Special pop-up rooms packed with Ikea furniture also appear to be constructed from the boxes in which the Swedish retailer sells its flat-packed furniture. Click here to read the full case studie...

Editor's comment: "This campaign shows how great ideas can travel. Ikea did pop up rooms in car park spaces in the Netherlands back in 2002 and the concept has also been translated to Japan (in 2005-06)."

New on CMD: case studies with videos

CMD is now showcasing videos on some of the most interesting campaigns around. We are adding TV ads and agency reels to our case studies to give you an even better feel for the thinking behind this great work. Click here to see all the videos.

LATEST CASE STUDIES

Adidas, Philippines
In the brotherhood
The NBA in the Philippines promotes its All-Star Weekend with an experience in a key shopping mall

Comedy Central, USA

The integrated roast

Radio countdowns, festival sponsorship and homepage takeovers reminded people to tune in to Comedy Central.

Mc Donald's , USA, MPG

Hitting the Cool Spot

A mobile billboard complete with portable misting station and fans promotes McDonald's Iced Coffee.

LATEST ARTICLE

Testing, testing

How new research techniques can make your creative ideas more effective via testing at every stage of their development.Click here to read the full article...