CMDglobal – About CMDglobal.com

Members

If it's just about spots and space then it won't be in the database.

To qualify for an entry to the CMD a campaign has to be or do at least one of the following:

Smart use of non-traditional media channels
Use new media opportunities
Global, regional or a market media first
A first use of a new technology
A highly appropriate use of new technology
Example of traditional media being used in a new way
Example of great integration
An interesting consumer insight applied for the first time in a particular market
Innovation for a category or a major advertiser
Illustrate the transfer of media thinking between markets and product sectors
Show blurring of boundaries between advertising sectors, eg PR led-media strategies or event-led strategies
Example of successful negotiations with media owners or government authorities to make an innovative campaign happen
Example of innovative integration of media and creative
Significant change in media strategy by a major advertiser
Illustration of the changing nature of media, exemplifies a trend
Creates experience and engages consumer
Achieves cut-through solely because of media
Brings brand proposition to life
Example of a brand becoming a media owner
Achieving cost-efficient solution through smart thinking
Building long-term relationships with consumers through innovative media

If it's just about spots and space then it won't be in the database.

To qualify for an entry to the CMD a campaign has to be or do at least one of the following:

Smart use of non-traditional media channels
Use new media opportunities
Global, regional or a market media first
A first use of a new technology
A highly appropriate use of new technology
Example of traditional media being used in a new way
Example of great integration
An interesting consumer insight applied for the first time in a particular market
Innovation for a category or a major advertiser
Illustrate the transfer of media thinking between markets and product sectors
Show blurring of boundaries between advertising sectors, eg PR led-media strategies or event-led strategies
Example of successful negotiations with media owners or government authorities to make an innovative campaign happen
Example of innovative integration of media and creative
Significant change in media strategy by a major advertiser
Illustration of the changing nature of media, exemplifies a trend
Creates experience and engages consumer
Achieves cut-through solely because of media
Brings brand proposition to life
Example of a brand becoming a media owner
Achieving cost-efficient solution through smart thinking
Building long-term relationships with consumers through innovative media


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