RSS (latest case studies)
Media owners
For any company selling their medium to advertisers, CMD is a vital source of information and inspiration. It can save vast amounts of time on preparing cuttings, researching competitor deals and scouting for new active brand prospects.
Agencies
For agencies, CMD acts as a unique global planning and intelligence tool which saves time on gathering client and competitor information and - more importantly – helps to trigger the inspiration needed to secure existing clients and win new business.
One top 10 global media agency network calculated that these benefits combined would contribute approximately £30 million (US$54 million) to its business each year. As a rule, think of CMD as a way of saving 20% of the time usually spent gathering client and competitor information and think of it as a catalyst for successful new business pitches. One agency has calculated that the system could make a 0.1% (x billings) contribution to client retention and 0.1% (x billings) to new business success.
Advertisers
For marketing directors, CMD shows how other brands are negotiating the fragmenting and fast-changing media markets around the world. It also explores how each local market is evolving and which media and creative agencies deliver the best value and most innovative ideas.
A SUMMARY OF BENEFITS
- Information available 24/7
- Exact, precise and time-saving searching
- Inspirational ideas
- Pitch material
- Fuel for brainstorming
- Competitive analyses
- Benchmarking
- Client servicing
- Insights into how to use your medium more creatively
- See the latest media technologies in action
- Develop a creative culture in your organization
- Find out the work being done within your global organization!
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