The latest creative media case studies for creative brands, agencies and marketers http://www.cmdglobal.com 2008 C Squared Communications Ltd Clean & Clear encourages young people to engage with the brand with an advertiser funded reality TV show. http://www.cmdglobal.com/database/C/754986/Advertiser-funded_reality_TV_contest?1=1&BlockID=24281806 http://www.cmdglobal.com/database/C/754986/Advertiser-funded_reality_TV_contest?1=1&BlockID=24281806 Tuesday, December 02, 2008 10:19:08 AM GMT O2 rewards its loyal customers with an interactive campaign that uses pioneering image-recognition technology. http://www.cmdglobal.com/database/O/449434/O2_rewards_customers?1=1&BlockID=24281081 http://www.cmdglobal.com/database/O/449434/O2_rewards_customers?1=1&BlockID=24281081 Monday, December 01, 2008 11:48:39 AM GMT Winter Olympics tourism office drums up interest during summer Games. http://www.cmdglobal.com/database/V/Vancouver_2010/Winter_targets_summer_via_mobile?1=1&BlockID=24277878 http://www.cmdglobal.com/database/V/Vancouver_2010/Winter_targets_summer_via_mobile?1=1&BlockID=24277878 Wednesday, November 26, 2008 11:36:40 AM GMT Wallets containing cash and vouchers are "dropped" across US for BK promo. http://www.cmdglobal.com/database/B/Burger_King/Cold_hard_cash_incentive_to_consumers?1=1&BlockID=24269749 http://www.cmdglobal.com/database/B/Burger_King/Cold_hard_cash_incentive_to_consumers?1=1&BlockID=24269749 Wednesday, November 19, 2008 3:13:08 PM GMT Beer brand hands ad control to the public with film-making competition. http://www.cmdglobal.com/database/K/Kingfisher/Kingfisher_for_a_day?1=1&BlockID=24269674 http://www.cmdglobal.com/database/K/Kingfisher/Kingfisher_for_a_day?1=1&BlockID=24269674 Wednesday, November 19, 2008 1:10:01 PM GMT Milk is made cool via a series of rock-related communications in California http://www.cmdglobal.com/database/C/California_Milk_Processors_Board/Milk_Rocks?1=1&BlockID=24269611 http://www.cmdglobal.com/database/C/California_Milk_Processors_Board/Milk_Rocks?1=1&BlockID=24269611 Wednesday, November 19, 2008 12:18:14 PM GMT Design competition shows off advantages of new computer processor. http://www.cmdglobal.com/database/I/Intel_Core_i7_Extreme_Edition_Processor/Designers_road_test_new_software?1=1&BlockID=24268764 http://www.cmdglobal.com/database/I/Intel_Core_i7_Extreme_Edition_Processor/Designers_road_test_new_software?1=1&BlockID=24268764 Tuesday, November 18, 2008 5:05:17 PM GMT Invitation to take part in a quiz raises awareness of memory boosting product. http://www.cmdglobal.com/database/V/Vivimind/Quizzing_consumers_over_memory_loss?1=1&BlockID=24268509 http://www.cmdglobal.com/database/V/Vivimind/Quizzing_consumers_over_memory_loss?1=1&BlockID=24268509 Tuesday, November 18, 2008 4:02:25 PM GMT Nike creates a motivational website and pledge concept for 10km London runs. http://www.cmdglobal.com/database/N/Nike_Run_London/Runners_pledge_commitment_to_Nike?1=1&BlockID=24267854 http://www.cmdglobal.com/database/N/Nike_Run_London/Runners_pledge_commitment_to_Nike?1=1&BlockID=24267854 Tuesday, November 18, 2008 12:54:44 PM GMT Celebrity sportsmen compete against their shadows to promote Adidias range. http://www.cmdglobal.com/database/A/Adidas_Techfit/Famous_faces_fight_their_shadow?1=1&BlockID=24267534 http://www.cmdglobal.com/database/A/Adidas_Techfit/Famous_faces_fight_their_shadow?1=1&BlockID=24267534 Tuesday, November 18, 2008 10:53:49 AM GMT Virtual pet gets public thinking about how to look after their dogs. http://www.cmdglobal.com/database/P/71939/Virtual_puppy_love?1=1&BlockID=24266190 http://www.cmdglobal.com/database/P/71939/Virtual_puppy_love?1=1&BlockID=24266190 Monday, November 17, 2008 3:08:13 PM GMT Unilever makes sure Axe is the first thing on the minds of Japan's men every morning. http://www.cmdglobal.com/database/A/Axe/Japan_s_men_wake_up_to_Axe?1=1&BlockID=24261125 http://www.cmdglobal.com/database/A/Axe/Japan_s_men_wake_up_to_Axe?1=1&BlockID=24261125 Tuesday, November 11, 2008 12:49:36 PM GMT A collection of interviews with Japanese women inspires potential customers. http://www.cmdglobal.com/database/U/Uniqlo/Women_of_the_world_unite?1=1&BlockID=24261114 http://www.cmdglobal.com/database/U/Uniqlo/Women_of_the_world_unite?1=1&BlockID=24261114 Tuesday, November 11, 2008 12:38:11 PM GMT Puma combines mobile with the Shanghai GP to target sports fans. http://www.cmdglobal.com/database/P/Puma/Mobile_drives_F1_fans_to_Puma?1=1&BlockID=24260971 http://www.cmdglobal.com/database/P/Puma/Mobile_drives_F1_fans_to_Puma?1=1&BlockID=24260971 Tuesday, November 11, 2008 11:36:45 AM GMT Unilever targets teenagers via mobile using a teen version of shampoo. http://www.cmdglobal.com/database/S/Seda_Shampoo/Mobile_fun_and_games_in_youth_promo?1=1&BlockID=24260917 http://www.cmdglobal.com/database/S/Seda_Shampoo/Mobile_fun_and_games_in_youth_promo?1=1&BlockID=24260917 Tuesday, November 11, 2008 11:01:08 AM GMT Chevrolet spreads the word with viral videos by filming students on a test drive. http://www.cmdglobal.com/database/C/Chevrolet/Students_taken_for_a_ride?1=1&BlockID=24260349 http://www.cmdglobal.com/database/C/Chevrolet/Students_taken_for_a_ride?1=1&BlockID=24260349 Monday, November 10, 2008 4:31:01 PM GMT Creepy viral promotes Walkman handset over Halloween. http://www.cmdglobal.com/database/S/Sony_Ericsson_W595_Walkman/Spooky_CCTV_viral_for_Ericsson?1=1&BlockID=24256215 http://www.cmdglobal.com/database/S/Sony_Ericsson_W595_Walkman/Spooky_CCTV_viral_for_Ericsson?1=1&BlockID=24256215 Thursday, November 06, 2008 2:04:59 PM GMT Hundreds volunteer to have their shaven heads branded with ad message. http://www.cmdglobal.com/database/A/Air_New_Zealand/Hair-razing_airline_promo_?1=1&BlockID=24256148 http://www.cmdglobal.com/database/A/Air_New_Zealand/Hair-razing_airline_promo_?1=1&BlockID=24256148 Thursday, November 06, 2008 12:44:40 PM GMT Countdown to Fiat 500 launch revives interest in a tired brand. http://www.cmdglobal.com/database/F/671216/The_500_Countdown?1=1&BlockID=24255342 http://www.cmdglobal.com/database/F/671216/The_500_Countdown?1=1&BlockID=24255342 Wednesday, November 05, 2008 12:07:35 PM GMT Pepsi's star-studded World Cup activity wins it a higher recall than official sponsor. http://www.cmdglobal.com/database/P/Pepsi/Pepsi_outplays_rival_brand?1=1&BlockID=24247340 http://www.cmdglobal.com/database/P/Pepsi/Pepsi_outplays_rival_brand?1=1&BlockID=24247340 Tuesday, October 28, 2008 12:33:41 PM GMT Mountain Dew enhances extreme games sponsorship with competition and microsite. http://www.cmdglobal.com/database/M/Mountain_Dew/Extreme_sportsmen_show_off_their_skills_?1=1&BlockID=24247219 http://www.cmdglobal.com/database/M/Mountain_Dew/Extreme_sportsmen_show_off_their_skills_?1=1&BlockID=24247219 Tuesday, October 28, 2008 11:44:37 AM GMT HSBC promoted its range of services by teaching its customers to do origami. http://www.cmdglobal.com/database/H/HSBC/HSBC_on_the_money_with_origami_challenge?1=1&BlockID=24246973 http://www.cmdglobal.com/database/H/HSBC/HSBC_on_the_money_with_origami_challenge?1=1&BlockID=24246973 Tuesday, October 28, 2008 10:45:55 AM GMT Burger King relies solely on word-of-mouth and its diners' poetry skills. http://www.cmdglobal.com/database/B/Burger_King/Meat_fans_wax_lyrical?1=1&BlockID=24246952 http://www.cmdglobal.com/database/B/Burger_King/Meat_fans_wax_lyrical?1=1&BlockID=24246952 Tuesday, October 28, 2008 10:22:59 AM GMT Sony searches for real life racers in partnership with Nissan http://www.cmdglobal.com/database/G/Gran_Turismo/Computer_game_becomes_reality?1=1&BlockID=24246419 http://www.cmdglobal.com/database/G/Gran_Turismo/Computer_game_becomes_reality?1=1&BlockID=24246419 Monday, October 27, 2008 2:34:22 PM GMT A ticket giveaway on WAP sites enhances Vodafone's sponsorship of the UEFA Cup. http://www.cmdglobal.com/database/V/Vodafone/WAP-sites_run_ticket_giveaway?1=1&BlockID=24246395 http://www.cmdglobal.com/database/V/Vodafone/WAP-sites_run_ticket_giveaway?1=1&BlockID=24246395 Monday, October 27, 2008 1:47:20 PM GMT Annual appeal turns digital elements to raise awareness for war veterans. http://www.cmdglobal.com/database/P/Poppy_Appeal/Veterans_appeal_goes_digital?1=1&BlockID=24241025 http://www.cmdglobal.com/database/P/Poppy_Appeal/Veterans_appeal_goes_digital?1=1&BlockID=24241025 Tuesday, October 21, 2008 5:18:47 PM GMT A 24-hour domination of Google properties is the flagship event in ING's media schedule. http://www.cmdglobal.com/database/I/ING_Direct_Tax_Free_Investment_Savings_Account/Saturation_drums_home_message_?1=1&BlockID=24237997 http://www.cmdglobal.com/database/I/ING_Direct_Tax_Free_Investment_Savings_Account/Saturation_drums_home_message_?1=1&BlockID=24237997 Friday, October 17, 2008 11:46:14 AM GMT Cantonese-speaking mobile phone application helps rugby fans in Hong Kong http://www.cmdglobal.com/database/G/Guiness/Language_no_barrier_in_Hong_Kong?1=1&BlockID=24235945 http://www.cmdglobal.com/database/G/Guiness/Language_no_barrier_in_Hong_Kong?1=1&BlockID=24235945 Wednesday, October 15, 2008 2:42:43 PM GMT Personalised superhero site proves a viral hit around the world. http://www.cmdglobal.com/database/K/Kodak_Gallery/Superhero_video_goes_viral?1=1&BlockID=24235141 http://www.cmdglobal.com/database/K/Kodak_Gallery/Superhero_video_goes_viral?1=1&BlockID=24235141 Tuesday, October 14, 2008 1:47:55 PM GMT Students seek answers in unusual places for online game. http://www.cmdglobal.com/database/N/Nokia_N3500c/Phone_seeks_colourful_students?1=1&BlockID=24234878 http://www.cmdglobal.com/database/N/Nokia_N3500c/Phone_seeks_colourful_students?1=1&BlockID=24234878 Tuesday, October 14, 2008 11:01:29 AM GMT