The latest creative media case studies for creative brands, agencies and marketers http://www.cmdglobal.com 2008 C Squared Communications Ltd High street retail giant admits mistake and boosts sales in quick thinking ad campaign. http://www.cmdglobal.com/database/M/M_S/We_boobed_?1=1&BlockID=24706758 http://www.cmdglobal.com/database/M/M_S/We_boobed_?1=1&BlockID=24706758 12 March 2010 14:45:29 GMT Japanese winter sports enthusiasts treated to branded loo-luge experience. http://www.cmdglobal.com/database/G/Georgia_Max_Coffee/Max_effect_toilet?1=1&BlockID=24706701 http://www.cmdglobal.com/database/G/Georgia_Max_Coffee/Max_effect_toilet?1=1&BlockID=24706701 12 March 2010 12:33:03 GMT Nike allows a huge audience to experience what it feels like to run a 10k race http://www.cmdglobal.com/database/N/Nike/Five_runners__650_000_followers?1=1&BlockID=24706677 http://www.cmdglobal.com/database/N/Nike/Five_runners__650_000_followers?1=1&BlockID=24706677 12 March 2010 12:14:06 GMT BA restores consumer confidence in Terminal 5 after troubled opening dominates headlines http://www.cmdglobal.com/database/B/British_Airways/Terminal_5_is_working?1=1&BlockID=24705070 http://www.cmdglobal.com/database/B/British_Airways/Terminal_5_is_working?1=1&BlockID=24705070 08 March 2010 14:19:02 GMT An Israeli telecoms company arranges a transatlantic tug-of-war http://www.cmdglobal.com/database/B/Bezeq/Transatlantic_tug_of_war_?1=1&BlockID=24705057 http://www.cmdglobal.com/database/B/Bezeq/Transatlantic_tug_of_war_?1=1&BlockID=24705057 08 March 2010 14:11:24 GMT Radio station rallies listeners in bid to stay on the air http://www.cmdglobal.com/database/F/FBi/Ask_Richard?1=1&BlockID=24704956 http://www.cmdglobal.com/database/F/FBi/Ask_Richard?1=1&BlockID=24704956 08 March 2010 13:31:47 GMT Australian chocolate lovers create more than 200 adverts in speed-eating challenge http://www.cmdglobal.com/database/P/Picnic/Its_no_picnic?1=1&BlockID=24700387 http://www.cmdglobal.com/database/P/Picnic/Its_no_picnic?1=1&BlockID=24700387 01 March 2010 10:26:25 GMT CoverGirl takes over the subway with a range of new formats to promotes its lengthening mascara http://www.cmdglobal.com/database/C/Cover_Girl/Mascara_takes_over_the_underground?1=1&BlockID=24700360 http://www.cmdglobal.com/database/C/Cover_Girl/Mascara_takes_over_the_underground?1=1&BlockID=24700360 01 March 2010 10:17:09 GMT Tropicana becomes Canada's National Provider of Brighter Mornings http://www.cmdglobal.com/database/T/Tropicana/Brighter_mornings?1=1&BlockID=24700344 http://www.cmdglobal.com/database/T/Tropicana/Brighter_mornings?1=1&BlockID=24700344 01 March 2010 10:09:08 GMT Israeli agency generates business with Google-search holiday messages. http://www.cmdglobal.com/database/M/Mizbala/Targeting_CEOs?1=1&BlockID=24700330 http://www.cmdglobal.com/database/M/Mizbala/Targeting_CEOs?1=1&BlockID=24700330 01 March 2010 09:47:54 GMT Pharma company uses theatre to reach audience of professionals http://www.cmdglobal.com/database/M/MINT/Cancer_tales?1=1&BlockID=24695613 http://www.cmdglobal.com/database/M/MINT/Cancer_tales?1=1&BlockID=24695613 19 February 2010 16:21:26 GMT Eating disorder awareness ad doubles as fashion magazine dumping ground http://www.cmdglobal.com/database/N/NEDIC/Cast_responsibly_?1=1&BlockID=24695583 http://www.cmdglobal.com/database/N/NEDIC/Cast_responsibly_?1=1&BlockID=24695583 19 February 2010 15:58:06 GMT Public broadcaster goes viral with interactive video to drive license subscriptions http://www.cmdglobal.com/database/R/Radiotjanst/Hero?1=1&BlockID=24695571 http://www.cmdglobal.com/database/R/Radiotjanst/Hero?1=1&BlockID=24695571 19 February 2010 15:41:05 GMT Wrigley recaptures the youth market and challenges conventions with excellent results. http://www.cmdglobal.com/database/W/667351/Launching_5_gum?1=1&BlockID=24693328 http://www.cmdglobal.com/database/W/667351/Launching_5_gum?1=1&BlockID=24693328 15 February 2010 12:46:49 GMT Car manufacturer uses consumer insight and humour to target dog owners. http://www.cmdglobal.com/database/S/Subaru/Dogs_drive_Subaru?1=1&BlockID=24693313 http://www.cmdglobal.com/database/S/Subaru/Dogs_drive_Subaru?1=1&BlockID=24693313 15 February 2010 12:37:56 GMT Lynx offers more icebreaker tricks for single men. http://www.cmdglobal.com/database/L/Lynx/Get_in_there?1=1&BlockID=24689890 http://www.cmdglobal.com/database/L/Lynx/Get_in_there?1=1&BlockID=24689890 08 February 2010 10:37:13 GMT Pedigree uses humour to highlight the need for dog owners to take extra care over their pets' oral hygeine http://www.cmdglobal.com/database/P/71939/Doggie_dentures?1=1&BlockID=24689869 http://www.cmdglobal.com/database/P/71939/Doggie_dentures?1=1&BlockID=24689869 08 February 2010 10:22:08 GMT Andes beer helps men convincingly lie to their girlfriends about their whereabouts http://www.cmdglobal.com/database/A/Andes/Teletransporter?1=1&BlockID=24689847 http://www.cmdglobal.com/database/A/Andes/Teletransporter?1=1&BlockID=24689847 08 February 2010 10:05:37 GMT sraeli deafness charity turns tables on the hearing to raise awareness. http://www.cmdglobal.com/database/B/Bekol/The_deaf_bubble?1=1&BlockID=24689833 http://www.cmdglobal.com/database/B/Bekol/The_deaf_bubble?1=1&BlockID=24689833 08 February 2010 09:59:27 GMT US Army combats outdated career stereotyping with full scale mission experiences. http://www.cmdglobal.com/database/U/17474549/Virtual_Army_Experience?1=1&BlockID=24686644 http://www.cmdglobal.com/database/U/17474549/Virtual_Army_Experience?1=1&BlockID=24686644 01 February 2010 14:20:51 GMT Agency bridges the generation gap to effect social change in America. http://www.cmdglobal.com/database/O/24300424/The_Great_Schlep?1=1&BlockID=24686623 http://www.cmdglobal.com/database/O/24300424/The_Great_Schlep?1=1&BlockID=24686623 01 February 2010 14:12:16 GMT Simple donation scheme starts in New York, and travels the world. http://www.cmdglobal.com/database/U/Unicef/Tap_Project?1=1&BlockID=24686551 http://www.cmdglobal.com/database/U/Unicef/Tap_Project?1=1&BlockID=24686551 01 February 2010 12:55:28 GMT SMS proves perfect channel for emergency fundraising in Haiti http://www.cmdglobal.com/database/T/The_Red_Cross/Haiti_SMS_SOS?1=1&BlockID=24681346 http://www.cmdglobal.com/database/T/The_Red_Cross/Haiti_SMS_SOS?1=1&BlockID=24681346 22 January 2010 15:21:06 GMT Cadbury launches a digital treasure hunt in a bit to drum up interest for its Creme Eggs. http://www.cmdglobal.com/database/C/20117885/Getting_the_Goo_out?1=1&BlockID=24681308 http://www.cmdglobal.com/database/C/20117885/Getting_the_Goo_out?1=1&BlockID=24681308 22 January 2010 14:52:23 GMT Underhand ambient strategy delivers strong ROI and sales figures. http://www.cmdglobal.com/database/F/13731072/The_Great_Christmas_Gift_Wrapping_Swindle?1=1&BlockID=24681299 http://www.cmdglobal.com/database/F/13731072/The_Great_Christmas_Gift_Wrapping_Swindle?1=1&BlockID=24681299 22 January 2010 14:38:46 GMT Suzuki rebrands an entire gas station, offering people a 30% discount off their fuel http://www.cmdglobal.com/database/S/Suzuki/Suzuki_gas_station?1=1&BlockID=24677223 http://www.cmdglobal.com/database/S/Suzuki/Suzuki_gas_station?1=1&BlockID=24677223 18 January 2010 11:11:05 GMT Sixt use some silver iodide and Top Gun imagery to treat Europe's wettest city to perfect weather for convertibles. http://www.cmdglobal.com/database/S/7459525/Blue_sky_thinking?1=1&BlockID=24677185 http://www.cmdglobal.com/database/S/7459525/Blue_sky_thinking?1=1&BlockID=24677185 18 January 2010 10:44:54 GMT Gillette goes for rock'n'roll imagery in latest celebrity fronted campaign. http://www.cmdglobal.com/database/G/Gillette/Gillette_Uncut?1=1&BlockID=24677161 http://www.cmdglobal.com/database/G/Gillette/Gillette_Uncut?1=1&BlockID=24677161 18 January 2010 10:21:45 GMT Mobile truck advertisement drives sales up 28% http://www.cmdglobal.com/database/A/ACDelco/Interactive_Truck?1=1&BlockID=24677145 http://www.cmdglobal.com/database/A/ACDelco/Interactive_Truck?1=1&BlockID=24677145 18 January 2010 10:01:47 GMT Toyota goes green-fingered to promote its Prius. http://www.cmdglobal.com/database/T/70905/Blooming_brilliant?1=1&BlockID=24677131 http://www.cmdglobal.com/database/T/70905/Blooming_brilliant?1=1&BlockID=24677131 18 January 2010 09:51:29 GMT