Teletransporter

DESCRIPTION

Many beer brands speak to men in a shared tone, showing them that they understand their needs, but often the intention isn’t supported by action. Andes beer in Argentina recognized that men love going to bars to drink with their friends, but nagging girlfriends can often get in the way of this favoured pastime.

Andes wanted to find a solution to this problem, and help guys go to the bar and share beers with their friends without having problems with their girlfriends. Andes’ solution was the Teletransporter – a specially designed soundproof booth that was placed in a range of bars and clubs. Men could enter the booths when they were out with their friends and completely block out the sound of their true location. They could then select a suitable ambient sound to act as their fake location, for example a dentist’s waiting room, the gym, the cinema. So when a man receives a call from their worried girlfriend when they are in a club with their friends, they can dash to the Teletransporter, select their desired ambient sound and convince her that they are not in the bar. They can then return to drink beer with their friends safe in the knowledge that their girlfriend is placated.

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