CMDGlobal.com - Axe - Colombia - Initiative - The cover of a lad’s man reveals quite a lot but with the help of Axe in Colombia it went even further. A peel away costume on the cover of Soho magazine gave the target market a real feel for the Axe effect.

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Axe pulls it off with cover ad

Axe | Colombia | 2005 |

The cover of a lad’s man reveals quite a lot but with the help of Axe in Colombia it went even further. A peel away costume on the cover of Soho magazine gave the target market a real feel for the Axe effect.

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