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FESTIVAL OF MEDIA NEWS

The Festival of Media 2009 attracted almost 600 delegates to Valencia to hear the top thinkers in the media industry discuss the challenges in the current market.



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Subservient Chicken

Burger King, USA, N/A

Burger King | USA | 2004 | Mobile or Internet PR

Burger King used a mock-up of an interactive web-cam featuring a chicken that followed users commands, to promote its new Tender Crisp Chicken Sandwich, literally interpreting their own slogan "Get chicken just the way you like it".

 

 

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