Delivered to a door

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One of the problems with ordering pizza when out and about is the difficulty the person delivering the pizza has in finding you. ‘Second bench after the big tree on the left’ isn’t the most helpful of directions. To get around this problem, Domino’s launched a clever summertime campaign providing designated pick-up points for consumers around Amsterdam. 

Although still one of the most popular take-aways to indulge in at home, Domino’s realised that with summer fast approaching people would be spending more time out of their house and instead in the Netherlands abundant parks and beaches.

To solve this problem, Domino’s decided that if the public weren’t going to be by their door, a door would have to be brought to the public. The pizza delivery outfit placed branded white doors around popular summertime hang-out spots in Amsterdam. People spending the day relaxing in parks and on beaches could call the number given on the door, order their pizza and arrange a time to pick it up from the delivery boy.

The idea has proved popular with consumers and Domino's summertime sales have increased accordingly. Domino’s doors also have the advantage of putting pizza in people’s minds when they might otherwise have opted for another snack.

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