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FESTIVAL OF MEDIA NEWS

The Festival of Media 2009 attracted almost 600 delegates to Valencia to hear the top thinkers in the media industry discuss the challenges in the current market.



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Calling up a mobile money-maker

Greenpeace, Netherlands,

Greenpeace | Netherlands | 2005 | Media Firsts Mobile or Internet PR

Greenpeace produces a ringtone to highlight the destruction of the ancient forests. The tone sounds like a chain saw and helps raise awareness of the issue as well as raising money from download fees.

 

 

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