Design-your-own bottle

DESCRIPTION

Heineken wanted to extend its strategy of positioning the brand as one that helps socializing. It wanted to offer something unique to consumers that would turn the humble bottle of beer into a special occasion gift.

Heineken has created a site that allows people to design their own Heineken bottle. Visitors to http://www.jouwheineken.nl can choose from either the Quick Route or the Designers Route. The quick route offers a selection of bottle themes ranging from smiley faces to rainbows, to bicycles. Users can then also place their personal text on the bottle, adapting the font style, colour and size. They can then order their 6 pack to be delivered anywhere in the Netherlands. The designer route allows the more creative user to start from scratch, choosing a background, symbols and place multiple text boxes. Users can then save their design and order it or even select someone else’s designer bottle and order that - all for € 15,95. The bottles are ready for giving as gifts within 5 working days. Users can also download their bottle design to their desktop, share it on social networking site Hyves or via email.

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