CMDGlobal.com - Peugeot - Italy - Vizeum - Peugeot drove its way into the hearts of its young target audience by deploying “Cupids” in 10 cities on Valentine’s Day inviting consumers to join an online dating service.

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Driving into consumers’ hearts

Peugeot | Italy | 2007 |

Peugeot drove its way into the hearts of its young target audience by deploying “Cupids” in 10 cities on Valentine’s Day inviting consumers to join an online dating service.

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