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SunSilk Illyana’s dream

SunSilk, Malaysia, MindShare

SunSilk | Malaysia | 2005 | Mobile or Internet TV Branded content

SunSilk created a character to help young Malays associate with the brand. The 17 year old girl Lllyana was depicted as friendly, approachable, and trustworty in an effort to win approval from under 25's

 

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