Flirty Toilet

DESCRIPTION

DUO Condoms had created new image for their brand, and were keen to generate proximity feelings with the youth as an accomplice to life’s entertaining moments.

DUO wanted to be there for those key moments young men are trying to seduce women, such as in bars and discotheques which constitute the perfect previous environment for casual sex.

Installations in male restrooms involved a female voice coming from the poster casing, activated by a motion sensor when the man is preparing to pee, flattering his masculinity with a whistle and information about the Sanamed Duo condoms new image.

Duo has been the only brand in the country to implement audio in to their media. This campaign spent only 5% of the years total investment on this execution, but the results were bigger as brand awareness increased 10% and TOM was up 36%.

IMAGES