CMDGlobal.com - Sprite - South Africa - MediaCom - Sprite communicated its 'refreshment' credentials in sensored electronic floor projections, allowing consumers to interact with the brand in a new and creative way.

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The Festival of Media 2009 attracted almost 600 delegates to Valencia to hear the top thinkers in the media industry discuss the challenges in the current market.

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Sprite's interactive projector project

Sprite | South Africa | 2007 |

Sprite communicated its 'refreshment' credentials in sensored electronic floor projections, allowing consumers to interact with the brand in a new and creative way.

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