CMDGlobal.com - Velvet - Poland - Mindshare - Kimberly-Clark gets its new Velvet into 81 different scenes in a top Polish soap as part of a cleverly integrated product placement. The tissue was at the heart of the story for five months.

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Velvet gets a five-month placement in soap

Velvet | Poland | 2005 |

Kimberly-Clark gets its new Velvet into 81 different scenes in a top Polish soap as part of a cleverly integrated product placement. The tissue was at the heart of the story for five months.

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