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Cows in the City

DESCRIPTION

BRAND

Valio

BRAND OWNER

Valio

REGION

Finland

March 2005

OTHER AGENCIES

SEK & GREY

MEDIA OWNER

JCDecaux Finland

To celebrate their brand's 100 year's existence, Valio (market leader in dairy products in Finland) ran this 'cows came to the city' campaign. A cow was placed in 3 locations in Helsinki city centre during the day. Mirrors were used to reflect the cityscape in the middle of which the cow is standing - as a part of urban life

IMAGES

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