Members
Current Members
Login »
Corporate Members
Register »
| New to CMDglobal.com? Free Trial » Subscribe » |
|
FESTIVAL OF MEDIA NEWS
RSS (latest case studies)About CMDglobal.com
CMDglobal.com is a unique resource for anyone wanting to know more about creative media and best practice in media planning.
In addition to case studies of innovative and creative media executions from around the globe, it also provides regular analysis of the way that commercial communications are changing.
It is the world's first initiative to allow clients to assess the creativity of media networks, to enable media agencies and vendors to see the best ideas and for the whole industry to elevate the practice of communications planning and buying.
CMDglobal is split into four sections:
Trends delivers insight into the way that brands are using media, noting any patterns in the way that communications are being delivered across the world. It identifies hot platforms and also new opportunities to use marketing technology for greater impact.
Analysis & Insight includes detailed profiles of markets and brands that are taking a new approach to their communications. It contains guidance on best practice for individual channels or sub-channels as well as identifying case studies with sales results to prove effectiveness.
Inspiration is designed to help planners who just need to add a little zip to their thinking. As well as featuring our seasonal showcases of the best campaigns from across the globe, it will also include the CMD shuffle function enabling strategists to access a random selection of case studies by channel.
Database provides full search facilities for our unbeatable selection of the best media campaigns from all round the world. CMDglobal.com contains case studies from 75 countries and 458 agencies covering emerging media, media firsts, technological innovation, creative uses of existing media, innovative consumer or planning insight and the best media sales strategies. Case studies date back to 1995, with new campaigns added each month. Each campaign includes high quality images of the execution and a clearly written in-depth explanation of the marketing challenge and the media solution chosen. All of the information can be exported into Word, PDF and PowerPoinit
Get access
Access to CMDglobal.com is available through subscription or via individual registration. Searching and some content is free – only subscribers have full and unlimited access to all the website.
Please click here for more information or contact Liz Ponsford on liz@csquared.cc to discuss business subscriptions.
CMD is part of C Squared, which also publishes Media & Marketing and runs the Venice Festival of Media.
MORE ABOUT CMDGLOBAL.COM
News
Why use CMDglobal.com
Editorial team
Criteria for entry
© 2008 C Squared Communications Ltd | About us | Contact Us | Advertise | Help | Terms & Conditions | About CMDglobal.com | Add to favourites Sitemap