RSS (latest case studies)About CMDglobal.com
CMDglobal.com is a unique resource for anyone wanting to know more about creative media and best practice in media planning.
In addition to case studies of innovative and creative media executions from around the globe, it also provides regular analysis of the way that commercial communications are changing.
It is the world's first initiative to allow clients to assess the creativity of media networks, to enable media agencies and vendors to see the best ideas and for the whole industry to elevate the practice of communications planning and buying.
CMDglobal is split into four sections:
Trends delivers insight into the way that brands are using media, noting any patterns in the way that communications are being delivered across the world. It identifies hot platforms and also new opportunities to use marketing technology for greater impact.
Analysis & Insight includes detailed profiles of markets and brands that are taking a new approach to their communications. It contains guidance on best practice for individual channels or sub-channels as well as identifying case studies with sales results to prove effectiveness.
Inspiration is designed to help planners who just need to add a little zip to their thinking. As well as featuring our seasonal showcases of the best campaigns from across the globe, it will also include the CMD shuffle function enabling strategists to access a random selection of case studies by channel.
Database provides full search facilities for our unbeatable selection of the best media campaigns from all round the world. CMDglobal.com contains case studies from 75 countries and 458 agencies covering emerging media, media firsts, technological innovation, creative uses of existing media, innovative consumer or planning insight and the best media sales strategies. Case studies date back to 1995, with new campaigns added each month. Each campaign includes high quality images of the execution and a clearly written in-depth explanation of the marketing challenge and the media solution chosen. All of the information can be exported into Word, PDF and PowerPoinit
Cream magazine
Subscribers to CMDglobal also get a quarterly copy of Cream magazine. Cream includes the very best case studies uploaded to CMDglobal as well as detailed analysis based on the patterns and findings identified by the editorial team.
Each edition includes 25 case studies from around the world as well as our unique creativity tracker to determine which of the major media networks are truly delivering innovative ideas for their clients.
Get access
Access to CMDglobal.com is available through subscription or via individual registration. Individual users can purchase credits via a secure credit card payment. Searching and some content is free – a credit is only used when the full case study is accessed.
Please click here for more information or contact Rachel Lewis to discuss business subscriptions.
CMD is part of C Squared, which also publishes Media & Marketing and runs the Venice Festival of Media.
MORE ABOUT CMDGLOBAL.COM
About Cream magazine
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Editorial team
Criteria for entry
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