RSS (latest case studies)
All the tools you need to be inspired plus our premium selections of case studies
About this section
Media is increasingly about ideas and ideas are not something that you can produce from a spreadsheet. We’ve gathered all the tools and case studies that we think you need to be inspired in one place. In particular this is where you can find our seasonal collections of the best work from across the globe, our campaign of the week and our unique shuffle function. Simply click on the latter and we’ll offer up a random selection of case studies to get you thinking.
Also in this section you can see what others are looking at, showcases of the best executions by channel, and a few classic campaigns from pre-history – well they’ll be at least three years’ old.
If you aren't yet a subscriber then please check out our free content to discover the power of CMDglobal.com
New feature: CMD Videos
CMD will now be adding regular video content to selected case studies. Check out our first batch of reels below to see write-ups, images and now agency videos, designed to give you an even fuller picture of the great media work that's being delivered around the world.
Intel, Europe: Musical contest
Intel engages with musicians via a six-market campaign to create a supergroup
Latest Case Studies
The mobile game
TDC links up with the gaming community to gain credibility amongst a hard-to-reach audience.
Making the car sexy
Audi dominates a celebrity-studded environment by providing the ride for a number of major stars.
Keeping in touch with home
Air New Zealand connects kiwi expats in Australia with their families at home.
Most Viewed
The horror of milkshake
A viral ad that encourages viewers to make their own short films is the first digital campaign for Frijj.
Cold comfort
Panadol raised smiles and sales during the “cold season" with a 3D billboard showing the effect of a sneeze.
Extraordinary media for Fiat Bravo
Fiat launches the Bravo in Turkey with a range of surprising messages.
Campaign of the Week Archive
04 August 2008: Get smart with webisodes
28 July 2008: The haunted Frijj
21 July 2008: Ikea pops up in New York
14 July 2008: Mini's Belgian Ranch
07 July 2008: Flying high with Orange
CMD Classics
Books help boost BG Bank
BG Bank builds awareness of its literature prize sponsorship with an in-store voting mechanism in book shops.
RSS tempts viewers
Nagoya Broadcasting Network uses RSS readers to tell web users what's being shown on TV
Parker goes Sudoku crazy
Starcom creates new PDA Sudoku and sponsors newspaper puzzles to highlight Parker's new 3 in 1 pen, which has a pencil, ink and PDA pen. The PDA Sudoku channel is now being rolled out in other markets.
Campaign of the Week
Samsung celebrates in Netherlands (FREE)
Samsung promotes its Soul handset in the Dutch market by taking advantage of a national party.
It teamed up with social network Hyves to encourage people to broadcast their Queen’s Day events to the nation via a giant out of home screen in Amsterdam.
The campaign helped the Soul become the best-selling mobile in the first half of 2008.
CMD Shuffle
Be inspired
If you just want to see a few case studies to get you thinking then our CMD Shuffle is the perfect tool. Click to see a random selection of case studies. You can even click on the channel tab to see a random selection of just outdoor campaigns for example
Best of CMDglobal.com
Summer 2008
Discover how to use Messenger more effectively, how to get maximum value from consumer-generated content and how to take TV integrations one step further. It's all in our latest seasonal selection of the very best in media thinking, with 50 new case studies including entries from Poland, Argentina and Australia.
Cannes Special
Discover the creative thinking and media strategy behind the campaigns that scooped the top prizes at Cannes. All the best campaigns from the Media Lions and other key categories.
Media Showcase
Cinema
A visit to the movies is about more than just the feature film. It's also a chance for brands to entertain consumers in a captive environment. We showcase some of the best recent examples.
Useful links
Global information sources
All the best places to go online to find out about media creativity. Agency profiles, market-specific publications as well as a full list of our favourite blogs.
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