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FESTIVAL OF MEDIA NEWS

The Festival of Media 2009 attracted almost 600 delegates to Valencia to hear the top thinkers in the media industry discuss the challenges in the current market.



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Festival of Media videos

Festival of Media videos

Venice Festival of Media 2008

 The Festival of Media is still the only event dedicated to global marketers, media agencies and media vendors in an advertising industry that is undergoing many profound changes.

Click on the links below to see the most viewed video presentations from the 2008 event in Venice. Please note that you need to be a subsriber to access this content

 

 

Anssi Vanjoki, Venice Festival of MediaMedia pioneers

The new business models driving a new generation of media players.


 

CEO's, Venice Festival of Media 2008In the hotseat

The bosses of the global media networks respond to the challenges facing their businesses.
 

 
Laura Klauberg, Venice Festival of Media 2008The real bosses

What clients want – in their own words.

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Most Viewed

Most Viewed

The ultimate adhesive

The ultimate adhesive

A brand of glue targets spectators at a popular daredevil performance in India.

Ford plants its vehicle in the right place

Ford plants its vehicle in the right place

Ford plants green billboard in the heart of Toronto to promote its new hybrid the Escape. The site requires a special irrigation system and weekly tending from gardeners.

SunSilk sets a TV challenge for Pakistan

SunSilk sets a TV challenge for Pakistan's women

SunSilk 21st Century Woman was a TV show that achieved many media firsts, it started a debate about women, included the country's first SMS voting metric and included grass roots campaigns to get the public excited about the contestants.

ComputerTan

ComputerTan

A skin cancer charity creates and elaborate hoax to encourage people to be more careful with their skin

Animated URL

Animated URL

Sixt takes advantage of an un-tapped ad-space: the web browser's URL bar.

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Latest Creative Media Campaigns

 

DATABASE

Adidas better place

Adidas | Global | 2009 | Press PR

Adidas tries to make a Better Place for eco-friendly sports wear.

DATABASE

800 tattoos in 24 hours

Vasco de Gama | Brazil | 2010 | Events Mobile or Internet PR

A Brazilian football club gets fans to pledge their allegiance by getting a tattoo of the club's logo

DATABASE

Greener banking

Barclays | Global | 2007 | Branded content Product placement

Barclaycard has launched a green credit card that lets you earn carbon credits.

DATABASE

Story campaign

HP | India | 2009 | Mobile or Internet Press Out of Home

HP Pavilion invites people to tell their unique stories that make their notebooks personal.

DATABASE

Influencing the influencers

The Carbon Trust | UK | 2009 | Mobile or Internet Press PR

The Carbon Trust brings green ideas and business leaders together.

DATABASE

Personalised insurance

OUTsurance | Australia | 2009 | Mobile or Internet TV Press Out of Home Ambient Radio

An insurance brand launches in Australia with a new differentiated positioning, sophisticated segmentation and a highly targeted media strategy

DATABASE

Feedback direct

First Direct | UK | 2009 | Mobile or Internet

First Direct comes clean with customers, and shares all its feedback to positive effect.

DATABASE

The Krypton Factor

Sage | UK | 2008 | Mobile or Internet TV

Business software company Sage appeals to entrepreneurs with a piece of branded content

DATABASE

Fancast launch

Fancast | USA | 2009 | Mobile or Internet Out of Home

Pretender to the Hulu throne entices viewers with advertising and old-fashioned cliff-hangers.

DATABASE

Made for Each other

Frito Lay | USA | 2009 | Mobile or Internet

Frito-Lay uses the power of love to promote dips.