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Gillette Uncut

Gillette | USA | 2009 |

Gillette goes for rock'n'roll imagery in latest celebrity fronted campaign.

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India votes

Gillette | India | 2008 |

Gillette gets the men of India excited about shaving, helping its market share in the razor market increase by 35%

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So smooth we can shave a balloon

Gillette | Taiwan | 2007 |

Taiwanese men sample Gillette's razors by shaving balloons, producing a smooth 20% increase in volume.

DATABASE

It's not cricket

Gillette | India | 2007 |

Gillette capitalises on a global cricket event with a specially designed razor and a branded competition.

DATABASE

The best a cricket fan can get

Gillette | Australia | 2007 |

Gillette staved off competition with the launch of its Fusion brand by way of a televised celebrity cricket event.

DATABASE

M3 Power shaves the news

Gillette | Singapore | 2005 |

Gillette targets commuters in Singapore with station domination on the public transport system. Activity includes a cover wrap where the new M3 Power shaves the news on the front page of Today.

DATABASE

Vibrating ad promotes vibrating razor

Gillette | UK | 2004 |

A vibrating razor needs a special sort of press ad. As part of the UK campaign for the M3, a tip on ad in FHM was specially enhanced to vibrate.