DATABASE

Tag it, quick!

Ikea | Sweden | 2009 |

Ikea engages Facebook users through 'tagging'

DATABASE

Furnishings fit for a President

Ikea | USA | 2009 |

IKEA plans a campaign for change around the inauguration of President Barack Obama

DATABASE

Ikea pops up in New York

Ikea | USA | 2008 |

Ikea uses its cardboard boxes as the perfect multi-media platform for the launch of its first New York store.

DATABASE

The Pyjama Gang

Ikea | France | 2008 |

Ikea boosted awareness of its business offering with a spoof email campaign.

DATABASE

Design Your Own Life

Ikea | Netherlands | 2007 |

Consumers were made to feel like designers by dressing up in trendy specs.

DATABASE

Customers on the catalogue

Ikea | Germany | 2007 |

Ikea launched a new catalogue by putting customers on individualised covers.

DATABASE

The big sleep idea

Ikea | Canada | 2007 |

IKEA encourages the people of Canada to sleep better by showing consumers how comfortable its mattresses are.

DATABASE

Ikea on the London Underground

Ikea | UK | 2007 |

Ikea dominates the London Underground, reminding commuters of their home comforts.

DATABASE

Ikea redecorates London

Ikea | UK | 2007 |

A series of projections across London bring Ikea's message that Brits need to be bold and abandon beige to life.

DATABASE

In uterom

Ikea | Norway | 2006 |

Ikea boosted sales of its outdoor furniture by creating invites to outdoor events.