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FESTIVAL OF MEDIA NEWS

The Festival of Media 2009 attracted almost 600 delegates to Valencia to hear the top thinkers in the media industry discuss the challenges in the current market.



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DATABASE

Tag it, quick!

Ikea | Sweden | 2009 | Mobile or Internet

Ikea engages Facebook users through 'tagging'

DATABASE

Furnishings fit for a President

Ikea | USA | 2009 | Events Mobile or Internet Out of Home Ambient PR

IKEA plans a campaign for change around the inauguration of President Barack Obama

DATABASE

Ikea pops up in New York

Ikea | USA | 2008 | Events TV Press Out of Home Ambient Radio

Ikea uses its cardboard boxes as the perfect multi-media platform for the launch of its first New York store.

DATABASE

The Pyjama Gang

Ikea | France | 2008 | Mobile or Internet

Ikea boosted awareness of its business offering with a spoof email campaign.

DATABASE

Design Your Own Life

Ikea | Netherlands | 2007 | TV Out of Home

Consumers were made to feel like designers by dressing up in trendy specs.

DATABASE

Customers on the catalogue

Ikea | Germany | 2007 | Press Out of Home

Ikea launched a new catalogue by putting customers on individualised covers.

DATABASE

The big sleep idea

Ikea | Canada | 2007 | Mobile or Internet TV Ambient

IKEA encourages the people of Canada to sleep better by showing consumers how comfortable its mattresses are.

DATABASE

Ikea on the London Underground

Ikea | UK | 2007 | Out of Home Ambient

Ikea dominates the London Underground, reminding commuters of their home comforts.

DATABASE

Ikea redecorates London

Ikea | UK | 2007 | Press Out of Home

A series of projections across London bring Ikea's message that Brits need to be bold and abandon beige to life.

DATABASE

In uterom

Ikea | Norway | 2006 | Mobile or Internet Out of Home Ambient

Ikea boosted sales of its outdoor furniture by creating invites to outdoor events.

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