DATABASE

Five runners, 650,000 followers

Nike | Argentina | 2009 |

Nike allows a huge audience to experience what it feels like to run a 10k race

DATABASE

Get your basketball on

Nike | Global | 2009 |

Nike creates a spoof website to advertise the 2009 Air Jordan trainers

DATABASE

Opening the gender divide

Nike | Sweden | 2009 |

Nike Sweden's print deal makes the most of the differences between boys and girls

DATABASE

Ring Ring Run Run

Nike | Spain | 2009 |

Nike encourages the people of Spain to prank their friends and sign up to the Nike+ running community

DATABASE

Men versus Women Challenge

Nike | Global | 2009 |

Nike launches a battle of the sexes within its Nike+ community

DATABASE

Nike edges into Olympic territory

Nike | China | 2008 |

Nike creates a basketball event boosted by the presence of US Olympic team stars.

DATABASE

Nike Human Race

Nike | Turkey | 2008 |

Nike manages to get a non-running nation running in the Nike Human Race

DATABASE

Nike PhotoiD

Nike | European | 2008 |

Customers were invited to design their own trainer colour scheme by simply texting a photo to Nike.

DATABASE

Nike training camp

Nike | UK | 2008 |

Nike rallies young footballers to train harder to succeed, creating programming centring around a training camp with Sir Alex Ferguson

DATABASE

If the shoe fits

Nike | UK | 2007 |

Nike personalises its campaign to promote the customisation service it offers consumers at its flagship store in London