DATABASE

Authenticity is the key

Burger King | USA | 2009 |

Burger King gets Nascar driver, Tony Stewart, to prove his devotion to the Whopper.

DATABASE

Angry Whopper

Burger King | Canada | 2009 |

Burger King encourages consumer anger to promote its new burger.

DATABASE

King of celebrations

Burger King | Spain | 2009 |

Burger King turns football sponsorship inside-out.

DATABASE

Stamping partygoers

Burger King | UAE | 2009 |

Burger King leaves a reminder about the chain's extended opening hours on the skin of partygoers.

DATABASE

Social sacrifice

Burger King | USA | 2009 |

Burger King tests consumers' loyalty to its Whopper hamburger with a witty Facebook application.

DATABASE

Cold hard cash incentive to consumers

Burger King | USA | 2008 |

Wallets containing cash and vouchers are “dropped" across US for BK promo.

DATABASE

Meat fans wax lyrical

Burger King | Canada | 2008 |

Burger King relies solely on word-of-mouth and its diners' poetry skills.

DATABASE

Feed your co-workers with Burger King

Burger King | USA | 2005 |

A viral game for Burger King ensures that office workers do less work and keeps the fast food brand top of mind.

DATABASE

Burger King boosts placement with ads

Burger King | USA | 2005 |

Product placement helps launch a new burger as part of The Apprentice but Burger King surrounded the central buy with ads that reference the show. Around 16m viewers watched the episode and the Western Angus Burger went on sale the next day.

DATABASE

Subservient Chicken

Burger King | USA | 2004 |

Burger King used a mock-up of an interactive web-cam featuring a chicken that followed users commands, to promote its new Tender Crisp Chicken Sandwich, literally interpreting their own slogan "Get chicken just the way you like it".